Identify And Track Customer Buying Patterns Over Time
Understanding and Adapting to Evolving Customer Buying Patterns Welcome to Part 3 of our marketing campaign preparation series, where we delve into the crucial aspect of understanding and tracking changes […]
How To Conduct A Data Audit In 5 Simple Steps
Is It Time to Update Your Data Audit? A data audit is a systematic examination and evaluation of your data-related processes, systems, and assets to ensure data accuracy, integrity, security, […]
Predictive Analytics: When to Use It and How
I have a client with an incredibly creative marketing team – they have some of the most off-the-wall, clever emails I’ve seen in a while, and meeting with them always […]
Top 3 Insider Secrets For Making Customer Data More Profitable
In order to make your customer data profitable, you need to repair incorrect data, replace missing data, and develop a system for staying organized over time. When your data is […]
Why You Need A Data Audit Right Now
If you could increase your take-home pay by tens, even hundreds of thousands of dollars in 2016, would you do it? In my experience, there are two types of answers […]
3 Signs You Desperately Need A Data Audit
Second quarter is the best time of year to take stock of your 2016 goals. Enough time has passed in the new year to determine if you’re on track, and […]
What My Magic 8 Ball Taught Me About Business
Have you ever felt so overwhelmed and baffled by a situation that you didn’t even know what question to ask in order to gain clarity? From buying a new laptop […]
Predictive Analytics 101: Using Past Customer Behavior To Predict Future Buying Trends
I don’t know about you, but I like knowing how something works before I choose to invest in it. Chances are you’ve heard a lot about predictive analytics – what […]
3 Proven Ways to Get Great Results from Not-So-Great Data
Has your house ever been such a mess that you had no idea where to even begin to clean? From piled up dishes to rogue dust bunnies, a messy living […]
Why Should Your Business Have Strong KPIs?
Business is going strong, climbing quarter over quarter. But suddenly, it begins to drop. What’s going on? Is your sales staff complacent? Have you not spent enough on marketing? Why, […]
Predictive Modeling: The Key Profile Most Nonprofits Forget
We discussed recently how more and more nonprofits are using data and scientific modeling to accurately predict donations, increase donor engagement, and expand their reach and their mission. However, we’ve […]
The #1 Way To Find New Donors for Your Nonprofit
There are two ways to maintain a strong, reliable nonprofit donor base: Cultivate relationships with those who have donated or volunteered in the past Find new donors and expand your […]
From Insight To Action: How To Convert Customer Data Into Pure Profits For Your Business
Throughout our 4 part series on redefining the customer shopping experience, we’ve learned how data, predictive modeling, and mobile marketing can create a more personalized retail experience for the customer. […]
Embracing The Data Revolution: How Nonprofits Can Expand Their Donor Base With The Science Of Predictive Analytics
There has never been a better time to be a nonprofit organization. Why? Because for the first time in history, technological advances have made it possible for nonprofits of all […]
Technology Is The New Personal Shopper: How To Use Data To Transform Your Customer’s Buying Experience
If your company is using predictive analytics to spot market trends and anticipate seasonal needs in your stores, congratulations! You’re well on your way to using data to transform your […]
How Your Store can Succeed with Data-Based Marketing
As a retailer, the successful collection and application of customer data is the most powerful tool in your marketing toolkit. When integrated into all of your marketing efforts, data has […]
How to Target the Customers Likely to Buy Next
Recently I was the honored recipient of a free week of Blue Apron meals gifted to me by a friend who appreciates my “foodiness.” Blue Apron is perfect for a passionate cook like me because you get to experiment with new recipes and ingredients each week. The first item on the Blue Apron Agenda was a recipe for Thai Coconut Shrimp Soup, which called for the use of lemongrass. Now, I had never used lemongrass in my cooking before, but my friend had done her market research: she knew I was a culinary adventurist always ready to try something new (turns out lemongrass is great for infusing broth with flavor, but not so great when minced and consumed directly!). Lesson I learned is that sometimes – without proper research into a new ingredient – I do not prepare it correctly just by reading a recipe! I wish Blue Apron had provided a better way to describe the expected results of using this non-mainstream ingredient. Crunchy lemongrass in each bite of soup was disappointing. The lemongrass infused broth was delicious!
The Biggest Marketing Mistake You Don’t Know You’re Making
After returning from a trip to Italy, I found myself inspired to recreate all of the incredible Italian dishes I’d sampled during my vacation. Although cooking is a passion of […]
Turning Data Into Dollars: How to use Predictive Analytics to Increase Revenue and Decrease Marketing Costs
In my last post, I revealed how Predictive Analytics can be used to predict customer behavior in the same way that a great recipe can predict a delectable meal. Just […]
5 Ways to Use Predictive Analytics to Boost your Bottom Line
In my exploits in the kitchen as an enthusiastic home cook, I am usually looking for more than one way to use a new ingredient (or an old one) that […]
The Definition of Predictive Analytics
My recent trip to Italy has fueled a cooking frenzy in my household. While I’ve always loved to cook, something about creating homemade sauces and hand-rolled pastas based on authentic […]