At Massa & Company, we solve data usefulness problems.

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Marketing Analytics

We solve data usefulness problems with Marketing Analytics

Analytics is at the heart of data-driven decision-making, empowering businesses to make informed choices based on real-time insights. In today’s competitive landscape, understanding the story behind the data is critical to staying ahead. By leveraging advanced tools, techniques, and insights, we help businesses decode customer behavior, optimize marketing campaigns, and significantly improve ROI. Our comprehensive approach to marketing analytics ensures that every decision you make is backed by precise, actionable data tailored to your business objectives.

How Marketing Analytics Transforms Your Business

Analytics isn’t just about crunching numbers—it’s about translating data into meaningful strategies that drive growth. Whether you’re seeking to refine your customer segmentation, evaluate the effectiveness of your digital marketing campaigns, or streamline your advertising spend, our analytics services offer the clarity you need to make impactful business decisions.

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Data Visualization Example
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At the core of our marketing analytics services is a commitment to helping businesses thrive. We pride ourselves on offering personalized service and deep expertise in marketing analytics, ensuring you get the insights you need to drive results.

What data problems are you trying to solve?

  • I have customer contact data, but I’m not sure how to use it to target the customers most likely to buy again soon. 
  • I have point-of-sale data, but I’m not sure how or why to create a predictive model from it.
  • I have e-commerce and social media metrics, but I’m not sure how to use them to determine my return on marketing investment (ROMI). 
Marketing analytics is about looking for what you don't know about your customers and their buying behavior.
HOW WE DO IT

Our Services & Expertise

We work with each client to turn data into action with marketing analytics and predictive modeling. We take the burden of analytics off your IT team and systems, and we work with your existing marketing team.

Marketing Analytics

You’re collecting customer data – let’s put it to use. We’re fluent in data, sales and marketing, and we shine at the intersection of the three. We translate your sales into easily understood dashboards, reports and recommendations. 

With Massa’s marketing analytics team on your side, you will:

  • Understand your KPIs, sales and opportunities – and how to leverage them
  • Know your customers by every relevant metric, such as zip code, age and ethnicity, or distance from store
  • Unburden your in-house IT and synergistically maximize the efforts of your marketing team by using our data analytics and management tools

Supportive Services

We meet you where you are. If your data is spread across multiple platforms and systems, incomplete or disorganized, we’ll start there. We can clean your data, organize it and optimize it before we dig into marketing analytics and predictive modeling.

What data problem do you want to solve? Let's talk.

Call us at 312.463.1050, or send us an email.

What Makes Massa & Co. Different

Our Expertise

Massa & Company has been doing marketing analysis and predictive modeling since 1985. Here are just a few of the platforms we’ve worked with.

CiviCRM

Clarion

Dbase (dbf)

eTapestry

Excel

FoxPro & v FoxPro

GiftWorks

iMIS

MS Access

NEON

QuickBooks

Raiser’s Edge

Salesforce

SQL Server

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