At Massa & Company, we solve data usefulness problems.

   312-463-1050         Email

HomeMarketing Analytics

Marketing Analytics

We solve data usefulness problems

We start where you are, with the customer info you capture, including purchase history. If your data is clean and ready to go, so are we. If you need help, we can choose the right database solution for your company, and we can cleanse and organize your data to optimize delivery.

Massa & Company specializes in helping businesses reduce their marketing costs and increase sales. We do that through marketing analytics and predictive modeling.

Marketing Analytics Graphic
Predictive Modeling Chart Example
Data Visualization Example

We show you who your customers are, what they are buying, and how that is changing over time.

What data problems are you trying to solve?

  • I have customer contact data, but I’m not sure how to use it to target the customers most likely to buy again soon. 
  • I have point-of-sale data, but I’m not sure how or why to create a predictive model from it.
  • I have e-commerce and social media metrics, but I’m not sure how to use them to determine my return on marketing investment (ROMI). 
Marketing analytics is about looking for what you don't know about your customers and their buying behavior.

Our Services & Expertise

We work with each client to turn data into action with marketing analytics and predictive modeling. We take the burden of analytics off your IT team and systems, and we work with your existing marketing team.

Marketing Analytics

Measure and determine your marketing effectiveness by channel, strategy and cost. Understand your data quickly and easily. 

Predictive Modeling

Understand your customers so you can reach the ones who are ready to buy – and stop spending your budget on dead ends.

Marketing Analytics

You’re collecting customer data – let’s put it to use. We’re fluent in data, sales and marketing, and we shine at the intersection of the three. We translate your sales into easily understood dashboards, reports and recommendations. 

With Massa’s marketing analytics team on your side, you will:

  • Understand your KPIs, sales and opportunities – and how to leverage them
  • Know your customers by every relevant metric, such as zip code, age and ethnicity, or distance from store
  • Unburden your in-house IT and synergistically maximize the efforts of your marketing team by using our data analytics and management tools

Predictive Modeling

Predictive modeling is the ability to predict customer behavior using data. It’s a scientific way of analyzing your customer data to predict future behavior, such as when, where and why customers purchase certain products and services.

When informed by predictive models, you will:

  • Market to customers who are ready to buy right now.
  • Stop wasting money on dead leads.
  • Communicate with customers when they’re most receptive to your message
  • Accurately predict who will buy, what they’ll buy, and when.

Supportive Services

We meet you where you are. If your data is spread across multiple platforms and systems, incomplete or disorganized, we’ll start there. We can clean your data, organize it and optimize it before we dig into marketing analytics and predictive modeling.

Data Cleansing & Data Audit

Find the right addresses

We determine the right mailing and email addresses for every customer in your database, using NCOA and cross-referencing against multiple periodicals to ensure complete accuracy. 

Dedup customers

We identify and eradicate duplicate customer addresses to help you slash the cost of your marketing campaigns and database maintenance.

Data Audit

We will guide your data team through a data audit to make sure your data platform is ready for marketing campaigns and the analytics that follow. See our blog post about why and how to conduct a data audit.

Merge databases

When data is uniform and housed in a single location, it’s easier to work with. You’ll save time searching for the right customer records and be freed to focus on campaign optimization instead.

Repair and replace missing data

With structure in place, we fill in missing data with area codes, salutations, standardized prefixes and more.

Database Platform Solutions

Interview users

We interview end-users and key stakeholders to understand what you want to get from the information you capture and how your team uses data.

Analyze needs

We analyze how you gather information and sort out your must-have functionalities versus the nice-to-have features.


With the information you share, we use our technical knowledge and data experience to recommend the right fit for your budget, reporting needs and office culture. 

Migrate data

We can migrate your data from your old system to your sparkling, new CRM. (Yes, even if your current "system" is a collection of spreadsheets.)

Data Conversion & Migration

Data conversion and data migration can be complex and time consuming. But we love that stuff, so let us do it for you.

Since data is all we do, we know exactly how to convert and migrate your records – no matter which formats you’re using or which CRM you’re migrating to or from.

We use proven processes and cutting-edge technology to ensure your data stays protected, secure, and most importantly, accurate.

What data problem do you want to solve? Let's talk.

Call us at 312.463.1050, or send us an email.

What Makes Massa & Co. Different

Our Expertise

Massa & Company has been doing marketing analysis and predictive modeling since 1985. Here are just a few of the platforms we’ve worked with.



Dbase (dbf)



FoxPro & v FoxPro



MS Access



Raiser’s Edge


SQL Server

Text files (csv, tab, etc.)


Since 1985, Massa & Company has helped businesses reduce their marketing costs and increase sales by turning data into actionable insights.


© 2024 Massa & Company, Inc. All Rights Reserved.