Web Analyst and Conversion Optimization Specialist
Massa & Company
Web Analytics Expert
Kyle is a Web Analyst and Conversion Optimization Specialist. Before joining Massa as the Web Analytics Expert, Kyle was an engineer at Motorola, where he designed mobile device hardware for fifteen years.
Kyle uses web data to help businesses grow their traffic and increase conversions. He applies the power of Google Analytics to diagnose current marketing effectiveness and to suggest ongoing improvements. His experience in both engineering and marketing enables him to weave together big-picture and small-detail insights from complex data. Kyle geeks out over your website data so you don’t have to. See all of Massa & Company’s marketing analytics services.
Kyle has uncovered digital marketing analytics insights for clients such as Grant Thornton, Entertainment Cruises and Content Marketing Institute.
Education & Certifications
Kyle has a BS degree in Electrical Engineering from the University of Illinois Champaign-Urbana and a MBA in Marketing and Strategic Management from the University of Chicago Booth School of Business. He is a ConversionXL Certified Practitioner in Google Analytics, Google Tag Manager and Conversion Optimization. Kyle has also obtained his Google Analytics Individual Qualification.
In his spare time Kyle is an On-air DJ for CHIRPRadio.org (107.1FM) in Chicago. He loves Improv and has completed the Second City and Annoyance Theater Improvisation Training Programs. Kyle is also a mentor at the 2112 Creative Technology Incubator and is a supporter of B-corporations.