Becoming a Remarkable Volunteer: 8 Steps to take that Make a Difference
Volunteering is something I have been doing since I was about 25 years old. In every one of these experiences, I learned something I most likely would not have learned […]
Is your data ready for appeal season?
Year-end appeal season is coming up fast, with some not-for-profits dropping their first appeals as early as September. Are you ready? Is your mailing list? Massa & Co. helps non-profits […]
Predictive Modeling: The Key Profile Most Nonprofits Forget
We discussed recently how more and more nonprofits are using data and scientific modeling to accurately predict donations, increase donor engagement, and expand their reach and their mission. However, we’ve […]
The #1 Way To Find New Donors for Your Nonprofit
There are two ways to maintain a strong, reliable nonprofit donor base: Cultivate relationships with those who have donated or volunteered in the past Find new donors and expand your […]
Embracing The Data Revolution: How Nonprofits Can Expand Their Donor Base With The Science Of Predictive Analytics
There has never been a better time to be a nonprofit organization. Why? Because for the first time in history, technological advances have made it possible for nonprofits of all […]
Why Donor Databases are Like Wardrobes
Here’s a cautionary tale. A social services organization called me because its case management database no longer provided useful reports for case workers—or the statistical information funders wanted. My research, […]