New Blog Post: Customer Journey Maps
Customer journey maps are a perfect example of how your data should be put to work for your business. Starting with your customer data, you can build a helpful visual […]
Data Cleansing for Non-profits
Massa & Co. helps non-profits of all sizes clean their data, segment their donors and analyze campaign results. We can help you reduce your fundraising costs by targeting the donors […]
New Blog Post: Make Google Analytics Work for You
The digital landscape gives us more numbers than we could ever use, so how do we get the right ones to drive our objectives and prove our successes? Thankfully, my […]