At Massa & Company, we solve data usefulness problems.

   312-463-1050         Email

HomeMarketing Analytics Blog PostsUncategorizedNew Blog Post: Customer Journey Maps

New Blog Post: Customer Journey Maps

Uncategorized

Customer journey maps are a perfect example of how your data should be put to work for your business. Starting with your customer data, you can build a helpful visual to identify the problems your customers are turning to you to solve. That, my friends, is the essence of marketing!

Read more.

Bonnie Massa is Founder and President of Chicago-based Massa & Company, Inc. She works with companies and nonprofits to make the best use of their information about customers, partners, donors and sponsors. With more than 40 years of experience in marketing and predictive analytics, Bonnie is passionate about helping clients make informed, data-driven decisions to increase the value of their customer base. She strongly believes that making pasta and ice cream from scratch are worth the effort, and she spends much of her free time testing and re-testing that theory.

You may also like

Blog, Marketing Analytics

Intuition vs. Data: Which Marketing Style is Right for Your Business?

This month on the blog, we’re revealing 3 easy, actionable ways to predict your customer’s next purchase using data and predictive analytics. Some marketers rely heavily on intuition to create their marketing campaigns. When they’re right about what their customers want, this technique works well. However, when marketing goals aren’t met, it can be mystifying to try and find the source of the problem. That’s why Step 1 of this 3-step process is changing your mindset about your customer. Whether you rely on intuition, data, or a combination of the two, it’s important to recognize that only your customer knows what they really want.

Contact Us