The digital landscape gives us more numbers than we could ever use, so how do we get the right ones to drive our objectives and prove our successes?
Thankfully, my dear old friend Google Analytics has everything we need for answering our “value” questions about the cost of our online presence or eCommerce sites. Consider this post to be version 2.0 of my earlier 4-part series about Google Analytics.
Bonnie Massa
Bonnie Massa is Founder and President of Chicago-based Massa & Company, Inc. She works with companies and nonprofits to make the best use of their information about customers, partners, donors and sponsors. With more than 40 years of experience in marketing and predictive analytics, Bonnie is passionate about helping clients make informed, data-driven decisions to increase the value of their customer base. She strongly believes that making pasta and ice cream from scratch are worth the effort, and she spends much of her free time testing and re-testing that theory.