How To Conduct A Data Audit In 5 Simple Steps
Is It Time to Update Your Data Audit? A data audit is a systematic examination and evaluation of your data-related processes, systems, and assets to ensure data accuracy, integrity, security, […]
The New Data Silos: Are your marketing tools connected?
Remember the early days of marketing, when our “CRM” was a spreadsheet? Or worse, just index cards? (Geez! How did we survive?) For the longest time, our old tools created […]
Keeping KPIs Simple: Narrowing Our Focus
I recently attended the CMO Smart conference from American Marketing Association Chicago, which was all about “Marketing at the Speed of Change.” The two panels of six chief marketing officers (CMOs) mentioned […]
The Power Of Visual Aids
Whenever we perform a data audit for our clients, we include what’s called a data asset flowchart in our assessment. That’s just a fancy term for an image or graphic […]
Why You Need A Data Audit Right Now
If you could increase your take-home pay by tens, even hundreds of thousands of dollars in 2016, would you do it? In my experience, there are two types of answers […]
3 Signs You Desperately Need A Data Audit
Second quarter is the best time of year to take stock of your 2016 goals. Enough time has passed in the new year to determine if you’re on track, and […]
Predictive Analytics 101: Using Past Customer Behavior To Predict Future Buying Trends
I don’t know about you, but I like knowing how something works before I choose to invest in it. Chances are you’ve heard a lot about predictive analytics – what […]
3 Proven Ways to Get Great Results from Not-So-Great Data
Has your house ever been such a mess that you had no idea where to even begin to clean? From piled up dishes to rogue dust bunnies, a messy living […]
The #1 Way To Find New Donors for Your Nonprofit
There are two ways to maintain a strong, reliable nonprofit donor base: Cultivate relationships with those who have donated or volunteered in the past Find new donors and expand your […]