Customer journey maps are a perfect example of how your data should be put to work for your business. Starting with your customer data, you can build a helpful visual to identify the problems your customers are turning to you to solve. That, my friends, is the essence of marketing!
Bonnie Massa
Bonnie Massa is Founder and President of Chicago-based Massa & Company, Inc. She works with companies and nonprofits to make the best use of their information about customers, partners, donors and sponsors. With more than 40 years of experience in marketing and predictive analytics, Bonnie is passionate about helping clients make informed, data-driven decisions to increase the value of their customer base. She strongly believes that making pasta and ice cream from scratch are worth the effort, and she spends much of her free time testing and re-testing that theory.