How Your Store can Succeed with Data-Based Marketing
As a retailer, the successful collection and application of customer data is the most powerful tool in your marketing toolkit. When integrated into all of your marketing efforts, data has […]
Turning Data Into Dollars: How to use Predictive Analytics to Increase Revenue and Decrease Marketing Costs
In my last post, I revealed how Predictive Analytics can be used to predict customer behavior in the same way that a great recipe can predict a delectable meal. Just […]