Case Study: How The 2012 Obama Campaign Used Advanced Media Buying Strategies To Win The Election
The marketing analytics strategies we previously discussed are used at the highest levels of media – including the 2012 re-election campaign of Barack Obama. Traditionally, media buying in Presidential elections […]
How To Improve Media Buying Through Marketing Analytics
“Media buying” is the act of selecting and purchasing advertising space across any medium – typically television, radio, digital, billboard, and print. Like most areas of advertising, clean, complete, and […]