Identify And Track Customer Buying Patterns Over Time
Understanding and Adapting to Evolving Customer Buying Patterns Welcome to Part 3 of our marketing campaign preparation series, where we delve into the crucial aspect of understanding and tracking changes […]
ROMI Cleanup
RETURN ON MARKETING INVESTMENT Can we talk about Marie Kondo for a minute? Yes, I am one of the many people who was drawn into her Netflix series, and I […]
The New Data Silos: Are your marketing tools connected?
Remember the early days of marketing, when our “CRM” was a spreadsheet? Or worse, just index cards? (Geez! How did we survive?) For the longest time, our old tools created […]
Make Google Analytics Work for You
The marketers I know are still reeling from Coca-Cola ousting their CMO, and I can hardly believe it myself! Now more than ever, we have to focus not just on our […]