The New Data Silos: Are your marketing tools connected?
Remember the early days of marketing, when our “CRM” was a spreadsheet? Or worse, just index cards? (Geez! How did we survive?) For the longest time, our old tools created […]
Make Google Analytics Work for You
The marketers I know are still reeling from Coca-Cola ousting their CMO, and I can hardly believe it myself! Now more than ever, we have to focus not just on our […]
How To Identify And Track Customer Buying Patterns Over Time
In Part 3 of our series on marketing campaign preparation, I’ll reveal the third and final question you need to ask yourself before launching a new campaign. If you missed […]
How To Prevent A Marketing Meltdown
“What can marketers do so they are seen as part of a machine that drives revenue and profits? How can marketers take more control over the revenue process, build the […]