Keeping KPIs Simple: Narrowing Our Focus
I recently attended the CMO Smart conference from American Marketing Association Chicago, which was all about “Marketing at the Speed of Change.” The two panels of six chief marketing officers (CMOs) mentioned […]
Case Study: How to Better Allocate Association Resources Using Data – Part 4
In Part 4 of our 4-part Case Study on association Special Interest Groups (SIGs), we’ll examine how our client, an international association with tens of thousands of members, used data […]
5 Strategies For Choosing The Right KPI For Your Business
In a recent post, we discussed what key performance indicators are, and how they can help you troubleshoot unexpected problems before they irreparably hurt your business. That leaves us with […]
Why Should Your Business Have Strong KPIs?
Business is going strong, climbing quarter over quarter. But suddenly, it begins to drop. What’s going on? Is your sales staff complacent? Have you not spent enough on marketing? Why, […]