5 Easy Ways To Keep Your Customer Data Current
Is your database up-to-date with the most current customer data? In today’s mobile world, it seems like mailing addresses change as frequently as email addresses and phone numbers. Staying on […]
The Unparalleled Power of Segmentation
Before beginning any marketing campaign, there are three crucial questions you need to ask yourself in order to achieve success. Over the course of my next three articles, I’ll reveal […]
Predictive Analytics 101: Using Past Customer Behavior To Predict Future Buying Trends
I don’t know about you, but I like knowing how something works before I choose to invest in it. Chances are you’ve heard a lot about predictive analytics – what […]
The #1 Way to Slash Your Marketing Spend
Like most businesses, chances are you don’t have an unlimited marketing budget. Every time you run a marketing campaign that doesn’t provide a strong ROI, you lose precious financial resources […]
Small Mindset Shift = Big Bottom Line Impact
Did you know that ginger is a natural anti-inflammatory? I didn’t. Once I discovered the health benefits of ginger, I was determined to find a great new ginger-based recipe to try. Imagine my delight when I stumbled across a recipe for Dirty P’s Garlic-Ginger Chicken Thighs. Now, in order to get down and ‘Dirty’ with this recipe, you have to be willing to marinate the chicken for a long time. The more patient you are, the better the flavor. Marinating overnight, as opposed to an hour, makes the chicken incredibly succulent and really brings out the flavor of fresh ginger. It’s sort of like marinating on what your customers really want. When it comes to truly serving your customer’s needs, you want to do what works. But you also want to create a marketing strategy that’s fast, effective, and affordable.