Managing customer data isn’t easy — and honestly, it’s rarely tidy. If you’re trying to use that data for marketing analytics or predictive insights, little errors can quickly snowball. Duplicates creep in, fields don’t match, people enter things in different ways… before long, your reporting is unreliable and your campaigns don’t hit the mark.
That’s where data cleansing comes in. If your CRM feels more like a junk drawer than a marketing tool, we can help. At Massa & Company, we clean, organize, and audit your data so you can finally trust it.
Why Data Cleansing matters to Marketers
Bad data isn’t just annoying — it’s expensive. It can waste budget, lead to bad targeting, and leave your team making decisions with numbers that don’t add up. Even one small mismatch can ripple across systems, throwing everything off. Salesforce emphasizes that maintaining clean, accurate data is one of the most important things you can do to build trust in your CRM and support reliable analytics
When your data is clean, everything just works better. Campaigns run smoother, reporting makes sense, and your team spends less time patching spreadsheets and more time building strategy. Think of it as spring cleaning for your customer database — except we do it for you, and the results actually stick.
Our Services to Get (and Keep) Your Data in Shape
Every business’s data has its own quirks. That’s why we offer three flexible services to make sure you’re covered:
- Data Cleansing & Data Audit → We scrub your data for accuracy, remove duplicates, and make sure fields align across systems.
- Database Platform Solutions → We help set up or optimize the platforms you use to store and manage your data.
- Data Conversion & Migration → Moving data from one system to another? We make sure nothing gets lost in translation.
Why Invest in Professional Data Cleansing & Audits?
Sure, you can ignore messy data for a while — but the cost piles up in ways you don’t always see. Studies show inaccurate data costs businesses millions every year in wasted time, spend, and missed opportunities. In fact, Gartner research estimates that poor data quality costs organizations around $12.9 million annually — a strong reminder that messy data isn’t just annoying; it’s expensive.
Here’s what you get when we handle your data cleanup:
Accurate customer profiles for sharper segmentation
Reliable analytics you can actually trust
Streamlined operations with less manual rework
Higher ROI from every marketing campaign
Your customer data is a critical asset that needs to be maintained and managed so you can leverage it to achieve your company’s goals.
Our Proven Process for Clean, Reliable Data
We don’t just fix your data once and walk away. We take a systematic approach so your information stays clean long-term:
- Data Profiling → Find out where the issues are.
- Cleansing & Validation → Correct errors, standardize fields, and eliminate duplicates.
- Platform Alignment → Ensure your CRM, email, and analytics systems all talk to each other properly.
- Ongoing Monitoring → Keep your data clean as new information comes in.
Whether your data lives in one CRM or across multiple platforms, we’ll make sure it’s reliable, consistent, and ready to support your marketing goals. Once your data is clean, you can go beyond reporting and start predicting. Learn how predictive insights help marketers see what’s coming next.
Ready to Stop Fighting Messy Data?
Your data should work for you, not against you. With clean, accurate information, your marketing can finally deliver the results you’ve been aiming for.
Data Cleansing & Data Audit Services
From removing duplicates to standardizing fields, our audit process keeps your data decision-ready.
Find the right addresses
We determine the right mailing and email addresses for every customer in your database, using NCOA and cross-referencing against multiple periodicals to ensure complete accuracy.
Dedup customers
We identify and eradicate duplicate customer addresses to help you slash the cost of your marketing campaigns and database maintenance.
Data Audit
We will guide your data team through a data audit to make sure your data platform is ready for marketing campaigns and the analytics that follow. Click the icon to read our blog post about why and how to conduct a data audit.
Merge databases
When data is uniform and housed in a single location, it’s easier to work with. You’ll save time searching for the right customer records and be freed to focus on campaign optimization instead.
Repair and replace missing data
With structure in place, we fill in missing data with area codes, salutations, standardized prefixes and more.
Database Platform Solutions
We’ll help you set up or fine-tune your marketing database so it supports your goals instead of slowing you down..
Interview users
We interview end-users and key stakeholders to understand what you want to get from the information you capture and how your team uses data.
Analyze needs
We analyze how you gather information and sort out your must-have functionalities versus the nice-to-have features.
Evaluate
With the information you share, we use our technical knowledge and data experience to recommend the right fit for your budget, reporting needs and office culture.
Migrate data
We can migrate your data from your old system to your sparkling, new CRM. (Yes, even if your current "system" is a collection of spreadsheets.)
Reliable Data Conversion & Migration Services
Moving to a new system? We’ll handle the heavy lifting so your data makes the leap without a mess.
Data conversion and data migration can be complex and time consuming. But we love that stuff, so let us do it for you.
Here’s how we make migrations simple:
Proven process & tech → We use tested methods and modern tools to keep your data protected, secure, and accurate.
Custom-fit approach → We map your data, flag risks, and tailor the process so it matches your business goals.
Any system, any format → Whether you’re upgrading CRMs, consolidating systems, or moving to the cloud, we’ve done it all.
Peace of mind → With years of experience, we deliver error-free results so you can focus on running your business.
Let us handle the heavy lifting, so you can move forward with confidence.
HOW WE DO IT
Our Services & Expertise
We work with each client to turn data into action with marketing analytics and predictive modeling. We take the burden of analytics off your IT team and systems, and we work with your existing marketing team.
Marketing Analytics
Measure and determine your marketing effectiveness by channel, strategy and cost. Understand your data quickly and easily.
Predictive Modeling
Understand your customers so you can reach the ones who are ready to buy – and stop spending your budget on dead ends.
Data Cleansing
Evaluate your data and determine how best to maximize it's value to leverage it to achieve your goals