Keeping KPIs Simple: Narrowing Our Focus
I recently attended the CMO Smart conference from American Marketing Association Chicago, which was all about “Marketing at the Speed of Change.” The two panels of six chief marketing officers (CMOs) mentioned […]
What My Magic 8 Ball Taught Me About Business
Have you ever felt so overwhelmed and baffled by a situation that you didn’t even know what question to ask in order to gain clarity? From buying a new laptop […]
Predictive Analytics 101: Using Past Customer Behavior To Predict Future Buying Trends
I don’t know about you, but I like knowing how something works before I choose to invest in it. Chances are you’ve heard a lot about predictive analytics – what […]
Find And Fix The Problem Pages On Your Website With Google Analytics
This blog post is the first of a four-part series, “The Top 4 Ways To Get Value From Google Analytics”. These posts are intended for those who haven’t used Google […]
How Your Store can Succeed with Data-Based Marketing
As a retailer, the successful collection and application of customer data is the most powerful tool in your marketing toolkit. When integrated into all of your marketing efforts, data has […]