The New Data Silos: Are your marketing tools connected?
Remember the early days of marketing, when our “CRM” was a spreadsheet? Or worse, just index cards? (Geez! How did we survive?) For the longest time, our old tools created […]
How To Work With Your Data Vendor: 3 Things You Need To Know
Do you need to hire a data vendor, but aren’t quite sure where to start? If you need to perform a major data migration, data conversion, or simply get organized, […]
Foolproof Data Migration in 4 Simple Steps
Data migration means transferring data between silos, formats, or systems. You might need to append your data before migrating over to Salesforce, or convert your data before doing a direct […]
How To Plan A Successful Data Migration
Planning is the most important part of any data migration. By carefully planning a strategic data migration long before your ideal completion date, you’ll enjoy a successful transition to a […]
5 Key Insights For A Successful Data Conversion
Is data conversion just a matter of clicking the ‘export’ button? If only! For companies and nonprofits, large-scale data conversion can be a complex process that takes time, planning, and […]
6 Questions to Ask Before Performing A Data Conversion
You’ve probably converted data from one form to another in both your personal and professional life – saving a Word document as a PDF, or converting a .png image file […]
How To Get All Your Customer Data Into A Single Database In 5 Easy Steps
Storing customer data in a single, centralized database has incredible benefits for your bottom line. When your data is clean, organized, and easy to find, you can better understand your […]
5 Easy Ways To Keep Your Customer Data Current
Is your database up-to-date with the most current customer data? In today’s mobile world, it seems like mailing addresses change as frequently as email addresses and phone numbers. Staying on […]
Top 3 Insider Secrets For Making Customer Data More Profitable
In order to make your customer data profitable, you need to repair incorrect data, replace missing data, and develop a system for staying organized over time. When your data is […]
Which Customers Are Buying What? Here’s How To Tell
There are three key questions that must be answered before you begin any marketing campaign. In Part 1 of this series, I talked about the first question, “Who is your […]
The Unparalleled Power of Segmentation
Before beginning any marketing campaign, there are three crucial questions you need to ask yourself in order to achieve success. Over the course of my next three articles, I’ll reveal […]
Why Every Great Marketing Campaign Begins At The End
It’s about time marketing analytics became trendy. More and more marketers are keeping an eye on what’s known as “marketing metrics,” or data that helps them track the success of […]
Predictive Analytics 101: Using Past Customer Behavior To Predict Future Buying Trends
I don’t know about you, but I like knowing how something works before I choose to invest in it. Chances are you’ve heard a lot about predictive analytics – what […]
Why Should Your Business Have Strong KPIs?
Business is going strong, climbing quarter over quarter. But suddenly, it begins to drop. What’s going on? Is your sales staff complacent? Have you not spent enough on marketing? Why, […]
From Insight To Action: How To Convert Customer Data Into Pure Profits For Your Business
Throughout our 4 part series on redefining the customer shopping experience, we’ve learned how data, predictive modeling, and mobile marketing can create a more personalized retail experience for the customer. […]
How to Use Mobile Marketing to Engage Customers and Increase Sales
Mobile marketing has completely reinvented the way customers make purchasing decisions. On a recent trip to Italy, I began using TripAdvisor to find highly-rated restaurants that were within walking distance […]
Technology Is The New Personal Shopper: How To Use Data To Transform Your Customer’s Buying Experience
If your company is using predictive analytics to spot market trends and anticipate seasonal needs in your stores, congratulations! You’re well on your way to using data to transform your […]
Those 5 Magic Numbers: How a Zip Code Can Grow Your Business Like Gangbusters
Is the old business adage “location, location, location” still relevant in the digital marketplace? If you’ve recently tried to find parking at a Target store on a Saturday afternoon, the […]