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Predictive Modeling for Marketers

We Solve data usefulness problems with predictive modeling

In today’s competitive environment marketing environment, data-driven decision-making is paramount. Our predictive modeling solutions empower marketers to unlock valuable insights from the data, enabling them to anticipate customer behavior, optimize campaigns, and drive tangible business results.

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By leveraging predictive modeling, marketers can optimize marketing campaigns for maximum impact.

Our Predictive Modeling Solutions

Predictive modeling is the ability to predict customer behavior using data. It’s a scientific way of analyzing your customer data to predict future behavior, such as when, where and why customers purchase certain products and services.

When informed by predictive models, you will:

  • Market to customers who are ready to buy right now.
  • Stop wasting money on dead leads.
  • Communicate with customers when they’re most receptive to your message
  • Accurately predict who will buy, what they’ll buy, and when.

You’re collecting customer data – let’s put it to use. We’re fluent in data, sales and marketing, and we shine at the intersection of the three. We translate your sales into easily understood dashboards and  recommendations. 

Our predictive modeling solutions:

  • Customer Segmentation
  • Customer Profiling
  • Logistic Regression Analysis
  • Churn Prediction
  • Basket Analysis
  • Customer Retention

The process depends on what shape your data is currently in.

Some data cleansing may be needed to prepare your data for modeling.   Demographic data is often instrumental in fully characterizing and defining customer segments.

Unburden your in-house IT and synergistically maximize the efforts of your marketing team by using our data analytics and predictive modeling expertise.


Our Services & Expertise

We work with each client to turn data into action with marketing analytics and predictive modeling. We take the burden of analytics off your IT team and systems, and we work with your existing marketing team.


Since 1985, Massa & Company has helped businesses reduce their marketing costs and increase sales by turning data into actionable insights.


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