We solve data usefulness problems When your Data Needs Cleansing
Managing customer data is not an easy task, especially when aiming to leverage it for impactful marketing analytics. Often, inconsistencies and errors creep into your data despite your best efforts.
To prepare your customer data for either for predictive modeling or effective measurements may require data cleansing. Your data may be getting collected in multiple systems and each system may organize it differently. We offer 3 services to maximize the value of your data.
- Data Cleansing & Data Audit
- Database Platform Solutions
- Data Conversion & Migration
Clean, well-structured data is the foundation of successful marketing strategies and data-driven decisions. Our expert team ensures your data is accurate, consistent, and ready to support your goals, whether it’s improving customer targeting, streamlining operations, or driving better ROI. Don’t let bad data hold you back—unlock its full potential with our comprehensive solutions.
Your customer data is a critical asset that needs to be maintained and managed so you can leverage it to achieve your company’s goals.
Data Cleansing & Data Audit
Find the right addresses
We determine the right mailing and email addresses for every customer in your database, using NCOA and cross-referencing against multiple periodicals to ensure complete accuracy.
Dedup customers
We identify and eradicate duplicate customer addresses to help you slash the cost of your marketing campaigns and database maintenance.
Data Audit
We will guide your data team through a data audit to make sure your data platform is ready for marketing campaigns and the analytics that follow. Click the icon to read our blog post about why and how to conduct a data audit.
Merge databases
When data is uniform and housed in a single location, it’s easier to work with. You’ll save time searching for the right customer records and be freed to focus on campaign optimization instead.
Repair and replace missing data
With structure in place, we fill in missing data with area codes, salutations, standardized prefixes and more.
Database Platform Solutions
Interview users
We interview end-users and key stakeholders to understand what you want to get from the information you capture and how your team uses data.
Analyze needs
We analyze how you gather information and sort out your must-have functionalities versus the nice-to-have features.
Evaluate
With the information you share, we use our technical knowledge and data experience to recommend the right fit for your budget, reporting needs and office culture.
Migrate data
We can migrate your data from your old system to your sparkling, new CRM. (Yes, even if your current "system" is a collection of spreadsheets.)
Reliable Data Conversion & Migration Services
Data conversion and data migration can be complex and time consuming. But we love that stuff, so let us do it for you.
Since data is all we do, we know exactly how to convert and migrate your records – no matter which formats you’re using or which CRM you’re migrating to or from.
We use proven processes and cutting-edge technology to ensure your data stays protected, secure, and most importantly, accurate.
Our team takes the time to understand your specific needs, ensuring that the migration process aligns seamlessly with your business goals.
Whether you’re consolidating legacy systems, upgrading your database platform, or moving to the cloud, we handle the heavy lifting so you can stay focused on what matters most—running your business. We carefully map your data, identify potential risks, and create custom solutions to address them, ensuring a smooth transition.
With years of experience in managing data transitions for businesses of all sizes, we take pride in delivering error-free results and providing peace of mind. Let us simplify the process, so you can confidently embrace your next system upgrade or platform migration.
HOW WE DO IT
Our Services & Expertise
We work with each client to turn data into action with marketing analytics and predictive modeling. We take the burden of analytics off your IT team and systems, and we work with your existing marketing team.
Marketing Analytics
Measure and determine your marketing effectiveness by channel, strategy and cost. Understand your data quickly and easily.
Predictive Modeling
Understand your customers so you can reach the ones who are ready to buy – and stop spending your budget on dead ends.
Data Cleansing
Evaluate your data and determine how best to maximize it's value to leverage it to achieve your goals