Posts Tagged 'Target the Customers'

How to Create Customer Profiles and Expand Your Reach with Purchased Lists

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Massa Inc.Last month on the blog, I revealed a three-step system for using customer zip codes to choose your next store location.

Having a customer’s zip code is a powerful tool because it reveals so much about who your customer is. With this particular data point, you can not only determine a customer’s geographic location, but make educated, accurate assumptions about their ...

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Those 5 Magic Numbers: How a Zip Code Can Grow Your Business Like Gangbusters

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Image: Zip Codes Can Grow Your BusinessIs the old business adage “location, location, location” still relevant in the digital marketplace?

If you’ve recently tried to find parking at a Target store on a Saturday afternoon, the answer is absolutely.

While online shopping continues to grow, brick and mortar businesses are as crucial as ever to the health and sustainability of a thriving retail business.

But with ...

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Creating Better Marketing Campaigns with Clustering

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Clustering improves marketing campaignsIf you’ve recently created an umbrella marketing campaign to target all of your customers, it’s probably because you want (and need) to make a big impact with your marketing message.

The secret to creating more effective marketing campaigns begins with a process called clustering.

Think of clustering in the same way you think of cooking. Just as you have certain foods and ...

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How to Target the Customers Likely to Buy Next

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AnalyticsRecently I was the honored recipient of a free week of Blue Apron meals gifted to me by a friend who appreciates my “foodiness.”  Blue Apron is perfect for a passionate cook like me because you get to experiment with new recipes and ingredients each week.

The first item on the Blue Apron Agenda was a recipe for Continue Reading →

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