In order to make your customer data profitable, you need to repair incorrect data, replace missing data, and develop a system for staying organized over time.
When your data is complete, correct, and organized, it’s possible to get a clear picture of who your customers are, what they want, and when they’re most likely to buy. ...Continue Reading →
In Part 3 of our series on marketing campaign preparation, I’ll reveal the third and final question you need to ask yourself before launching a new campaign. If you missed Part 1 and Part 2, here’s a quick recap:
The first question you should ask yourself before beginning any marketing campaign is “Who ...Continue Reading →
When you take a good, hard look at your data assets and how they’re used, you can easily see where money is being wasted, and how to strategically increase your profits.
Here is a simple ...Continue Reading →
In my experience, there are two types of answers to that question:
“Yes! How do I get started?” and “Nah. We’re hitting our numbers, so why rock the boat?”
Here’s why you want to rock the boat: ...Continue Reading →
Second quarter is the best time of year to take stock of your 2016 goals. Enough time has passed in the new year to determine if you’re on track, and there’s enough time left in the year to make changes if you’re not!
There are three key questions that need to be answered in order to meet your ...Continue Reading →
From buying a new laptop to hiring a home repair contractor, our choices in the modern world are seemingly endless. How can you gather the data you need to make an informed decision? ...Continue Reading →
Posted by: Bonnie Massa
Chances are you’ve heard a lot about predictive analytics – what it does, why you need it, and how you can use it to make better business and marketing decisions for your company.
But what is predictive analytics anyway?
How does it ...Continue Reading →
From piled up dishes to rogue dust bunnies, a messy living space can be overwhelming enough to make you scrap the idea of cleaning altogether and plop down in front of the (dusty) TV instead.
For many business owners, it’s the same story when ...Continue Reading →
But suddenly, it begins to drop.
What’s going on? Is your sales staff complacent? Have you not spent enough on marketing? Why, why, why?
You do not want to find yourself in this position. Quite often, loss of revenue is the first clue a business owner gets that there is a problem afoot.
But there’s another, deeper problem here: ...Continue Reading →