Posts Tagged 'Predictive Analytics'

Predictive Analytics: When to Use It and How

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Predictive Analytics: When to Use It and How
What is Predictive Analytics Infographic - Massa & CompanyI have a client with an incredibly creative marketing team – they have some of the most off-the-wall, clever emails I’ve seen in a while, and meeting with them always keeps me on ...

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Top 3 Insider Secrets For Making Customer Data More Profitable

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Massa Inc - How to Improve Customer DataIn order to make your customer data profitable, you need to repair incorrect data, replace missing data, and develop a system for staying organized over time.

When your data is complete, correct, and organized, it’s possible to get a clear picture of who your customers are, what they want, and when they’re most likely to buy. ...

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How To Identify And Track Customer Buying Patterns Over Time

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Massa Inc_Consumer Behavior ImageIn Part 3 of our series on marketing campaign preparation, I’ll reveal the third and final question you need to ask yourself before launching a new campaign. If you missed Part 1 and Part 2, here’s a quick recap:

The first question you should ask yourself before beginning any marketing campaign is “Who ...

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How To Conduct A Data Audit In 5 Simple Steps

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Audit ConceptA data audit is one of the most effective ways to identify problem areas in your marketing, your data storage, and your overall business operations.

When you take a good, hard look at your data assets and how they’re used, you can easily see where money is being wasted, and how to strategically increase your profits.

Here is a simple ...

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Why You Need A Data Audit Right Now

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Massa Inc_Clean Up DataIf you could increase your take-home pay by tens, even hundreds of thousands of dollars in 2016, would you do it?

In my experience, there are two types of answers to that question:
“Yes! How do I get started?” and “Nah. We’re hitting our numbers, so why rock the boat?”

Here’s why you want to rock the boat: ...

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3 Signs You Desperately Need A Data Audit

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Second quarter is the best time of year toContact Massa Inc. take stock of your 2016 goals. Enough time has passed in the new year to determine if you’re on track, and there’s enough time left in the year to make changes if you’re not!

There are three key questions that need to be answered in order to meet your ...

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What My Magic 8 Ball Taught Me About Business

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Massa Inc. Have you ever felt so overwhelmed and baffled by a situation that you didn’t even know what question to ask in order to gain clarity?

From buying a new laptop to hiring a home repair contractor, our choices in the modern world are seemingly endless. How can you gather the data you need to make an informed decision? ...

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Predictive Analytics 101: Using Past Customer Behavior To Predict Future Buying Trends

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Predictive AnalyticsI don’t know about you, but I like knowing how something works before I choose to invest in it.

Chances are you’ve heard a lot about predictive analytics – what it does, why you need it, and how you can use it to make better business and marketing decisions for your company.

But what is predictive analytics anyway?

How does it ...

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3 Proven Ways to Get Great Results from Not-So-Great Data

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Research many graphs.Has your house ever been such a mess that you had no idea where to even begin to clean?

From piled up dishes to rogue dust bunnies, a messy living space can be overwhelming enough to make you scrap the idea of cleaning altogether and plop down in front of the (dusty) TV instead.

For many business owners, it’s the same story when ...

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Why Should Your Business Have Strong KPIs?

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KPIBusiness is going strong, climbing quarter over quarter.

But suddenly, it begins to drop.

What’s going on? Is your sales staff complacent? Have you not spent enough on marketing? Why, why, why?

You do not want to find yourself in this position. Quite often, loss of revenue is the first clue a business owner gets that there is a problem afoot.

But there’s another, deeper problem here: ...

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