Posts Tagged 'online marketing'

How to Run a Marketing Campaign Test in 5 Easy Steps

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Email Segmenation ImageThe key to effective marketing is testing, testing, then testing again.

If you don’t test your campaigns and measure the results, there is no way to tell what’s working and what’s not.

Luckily, testing campaign effectiveness is an easy process if you know what to look for. Here are 5 simple steps to follow in order to test the effectiveness of your ...

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Creating Better Marketing Campaigns with Clustering

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Clustering improves marketing campaignsIf you’ve recently created an umbrella marketing campaign to target all of your customers, it’s probably because you want (and need) to make a big impact with your marketing message.

The secret to creating more effective marketing campaigns begins with a process called clustering.

Think of clustering in the same way you think of cooking. Just as you have certain foods and ...

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