Posts Tagged 'nonprofit'

Case Study: How to Better Allocate Association Resources Using Data – Part 4

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Data Integration - Massa Inc.In Part 4 of our 4-part Case Study on association Special Interest Groups (SIGs), we’ll examine how our client, an international association with tens of thousands of members, used data analysis to cut costs associated with their many SIGs. (Click here to view Part 1, Part 2, or Part ...

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Case Study: How to Better Allocate Association Resources Using Data – Part 3

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Data AnalyticsIn Part 3 of our 4-part Case Study on association Special Interest Groups (SIGs), we’ll continue our data-based analysis of 100 different SIGs to help our client better allocate association resources. (Click here to access Part 1 and Part 2 of this series).

After creating uniform data collection processes and evaluating each SIG using the ...

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Case Study: How To Better Allocate Association Resources Using Data – Part 2

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Data Management - Association ResourcesIn Part 2 of our 4-part Case Study on association Special Interest Groups (SIGs), we’ll look at the most effective ways to analyze each group and decide if the resources your association is allocating to that group are worth it. (If you missed Part 1 of this series on gathering data, you can ...

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Predictive Modeling: The Key Profile Most Nonprofits Forget

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Nonprofit imagesWe discussed recently how more and more nonprofits are using data and scientific modeling to accurately predict donations, increase donor engagement, and expand their reach and their mission.

However, we’ve found that nonprofits often overlook one of the valuable groups they work with: volunteers.

I regularly meet with nonprofits with robust analytic profiles of their donors, but who leave volunteers ...

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The #1 Way To Find New Donors for Your Nonprofit

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Nonprofit conceptsThere are two ways to maintain a strong, reliable nonprofit donor base:

  1. Cultivate relationships with those who have donated or volunteered in the past
  2. Find new donors and expand your existing donor base

While many nonprofits focus exclusively on #1, the most successful organizations rely on past donors and a steady inflow of new donors.

But where are you supposed to find new donors ...

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Embracing The Data Revolution: How Nonprofits Can Expand Their Donor Base With The Science Of Predictive Analytics

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Fundraising DiagramThere has never been a better time to be a nonprofit organization.

Why?

Because for the first time in history, technological advances have made it possible for nonprofits of all sizes to take advantage of the pure marketing power of predictive analytics.

Instead of hoping that their donor base comes through each year, more and more nonprofits are using data and scientific modeling to accurately ...

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