Posts Tagged 'media buying'

Case Study: How The 2012 Obama Campaign Used Advanced Media Buying Strategies To Win The Election

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2012 USA ElectionsThe marketing analytics strategies we previously discussed are used at the highest levels of media – including the 2012 re-election campaign of Barack Obama.

Traditionally, media buying in Presidential elections has been about identifying specific demographic groups, targeting popular television programs to maximize reach, and firing away with a budget in the hundreds of millions.

In 2012, the Obama campaign turned this conventional ...

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How To Improve Media Buying Through Marketing Analytics

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Advertising Image“Media buying” is the act of selecting and purchasing advertising space across any medium – typically television, radio, digital, billboard, and print.

Like most areas of advertising, clean, complete, and accurate data on your customers can both drive smarter media buying decisions and improve the ROI from your advertising.

The saying, “garbage in, garbage out” applies here. But with great data on your target ...

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