Last month on the blog, I revealed a three-step system for using customer zip codes to choose your next store location.
Having a customer’s zip code is a powerful tool because it reveals so much about who your customer is. With this particular data point, you can not only determine a customer’s geographic location, but make educated, accurate assumptions about their ...Continue Reading →
Like most businesses, chances are you don’t have an unlimited marketing budget. Every time you run a marketing campaign that doesn’t provide a strong ROI, you lose precious financial resources that could have and should have been used elsewhere.
When streamlining your budget and trying to slash your marketing spend, focusing on proven tactics that provide the best return on your marketing ...Continue Reading →
The secret to creating more effective marketing campaigns begins with a process called clustering.
Think of clustering in the same way you think of cooking. Just as you have certain foods and ...Continue Reading →
Imagine my delight when I stumbled across a recipe for Dirty P’s Garlic-Ginger Chicken Thighs.
Now, in order to get down and ‘Dirty’ with this recipe, you have to ...Continue Reading →
Recently I was the honored recipient of a free week of Blue Apron meals gifted to me by a friend who appreciates my “foodiness.” Blue Apron is perfect for a passionate cook like me because you get to experiment with new recipes and ingredients each week.
The first item on the Blue Apron Agenda was a recipe for Continue Reading →