Posts Tagged 'Marketing Strategies'

How To Prevent A Marketing Meltdown

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Increased ProfitsWhat can marketers do so they are seen as part of a machine that drives revenue and profits? How can marketers take more control over the revenue process, build the respect of their organizational peers, and earn a seat at the revenue table?

~ Marketo

If you could invest $25,000 to make $2.5 million, would you do it? Through the power of ...

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Tracking Your Website Visitors in Google Analytics From Social Media Channels

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This blog post is the fourth of a four-part series, “The Top 4 Ways To Get Value From Google Analytics”. This post is intended for those who haven’t used Google Analytics before, and are looking for a place to start. Read on!

Social MediaGoogle Analytics offers many reports to help you understand how your social media presence affects your website. Let’s take ...

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5 Strategies For Choosing The Right KPI For Your Business

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Metric ImageIn a recent post, we discussed what key performance indicators are, and how they can help you troubleshoot unexpected problems before they irreparably hurt your business.

That leaves us with the inevitable question: “how do I determine the right KPI for my business?

Well, you’re in luck. Today we’re sharing five strategies to help you hone in on the right KPI for ...

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Case Study: How The 2012 Obama Campaign Used Advanced Media Buying Strategies To Win The Election

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2012 USA ElectionsThe marketing analytics strategies we previously discussed are used at the highest levels of media – including the 2012 re-election campaign of Barack Obama.

Traditionally, media buying in Presidential elections has been about identifying specific demographic groups, targeting popular television programs to maximize reach, and firing away with a budget in the hundreds of millions.

In 2012, the Obama campaign turned this conventional ...

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How To Improve Media Buying Through Marketing Analytics

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Advertising Image“Media buying” is the act of selecting and purchasing advertising space across any medium – typically television, radio, digital, billboard, and print.

Like most areas of advertising, clean, complete, and accurate data on your customers can both drive smarter media buying decisions and improve the ROI from your advertising.

The saying, “garbage in, garbage out” applies here. But with great data on your target ...

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Technology Is The New Personal Shopper: How To Use Data To Transform Your Customer’s Buying Experience

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Shopper with cellphoneIf your company is using predictive analytics to spot market trends and anticipate seasonal needs in your stores, congratulations! You’re well on your way to using data to transform your customer’s shopping experience.

Today, predictive models and data based insights are not just being used to predict overall market trends, but to create a highly personalized shopping experience for each and every ...

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How Your Store can Succeed with Data-Based Marketing

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Shopping phone app conceptAs a retailer, the successful collection and application of customer data is the most powerful tool in your marketing toolkit.

When integrated into all of your marketing efforts, data has the power to differentiate you from the competition, attract new customers to your stores, decrease your marketing spend and increase your profits.

In the coming weeks on the blog, I’ll focus on the ...

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Creating Better Marketing Campaigns with Clustering

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Clustering improves marketing campaignsIf you’ve recently created an umbrella marketing campaign to target all of your customers, it’s probably because you want (and need) to make a big impact with your marketing message.

The secret to creating more effective marketing campaigns begins with a process called clustering.

Think of clustering in the same way you think of cooking. Just as you have certain foods and ...

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The Biggest Marketing Mistake You Don’t Know You’re Making

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After returning from a trip to Italy, I found myself inspired to recreate all of the incredible Italian dishes I’d sampled during my vacation.

Although cooking is a passion of mine, I find that my tastiest creations still require following a recipe.

But my Italian escapade had me so inspired; I decided to let intuition be my guide.

I chose Tagliolini con Tartufo as my dish ...

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The Definition of Predictive Analytics

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Blackboard "Predictive Analytics"My recent trip to Italy has fueled a cooking frenzy in my household. While I’ve always loved to cook, something about creating homemade sauces and hand-rolled pastas based on authentic Italian recipes has unleashed my inner Iron Chef.

What I love most about cooking is that by following a specific recipe, you can almost always predict the culinary outcome.

Of course, there’s always ...

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