Posts Tagged 'Marketing Campaigns'

How To Eliminate Duplicate Data In 3 Simple Steps

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Is your database riddled wiMassa Inc_Image_Avoid Duplicate Datath duplicate customer data? Are you sending multiple mailings to the same person? Do you have slightly different addresses assigned to multiple customer records for the same individual?

If so, that duplicate information could be costing you time, money, and even your company’s reputation.

Duplicate data is costly

While working on a recent data clean-up project, we came ...

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How To Identify And Track Customer Buying Patterns Over Time

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Massa Inc_Consumer Behavior ImageIn Part 3 of our series on marketing campaign preparation, I’ll reveal the third and final question you need to ask yourself before launching a new campaign. If you missed Part 1 and Part 2, here’s a quick recap:

The first question you should ask yourself before beginning any marketing campaign is “Who ...

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The Unparalleled Power of Segmentation

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Massa & Co Image - Who Is Your Audience?Before beginning any marketing campaign, there are three crucial questions you need to ask yourself in order to achieve success. Over the course of my next three articles, I’ll reveal what those questions are, how to answer them, and how to apply those answers to create a winning campaign that is ...

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Why Every Great Marketing Campaign Begins At The End

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Massa & Company: Measure MarketingIt’s about time marketing analytics became trendy. More and more marketers are keeping an eye on what’s known as “marketing metrics,” or data that helps them track the success of campaigns, accurately determine ROI, and spend less money by talking to the right people.

But are your marketing campaigns truly set up for success? Do you ...

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3 Proven Ways to Get Great Results from Not-So-Great Data

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Research many graphs.Has your house ever been such a mess that you had no idea where to even begin to clean?

From piled up dishes to rogue dust bunnies, a messy living space can be overwhelming enough to make you scrap the idea of cleaning altogether and plop down in front of the (dusty) TV instead.

For many business owners, it’s the same story when ...

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5 Strategies For Choosing The Right KPI For Your Business

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Metric ImageIn a recent post, we discussed what key performance indicators are, and how they can help you troubleshoot unexpected problems before they irreparably hurt your business.

That leaves us with the inevitable question: “how do I determine the right KPI for my business?

Well, you’re in luck. Today we’re sharing five strategies to help you hone in on the right KPI for ...

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Why Should Your Business Have Strong KPIs?

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KPIBusiness is going strong, climbing quarter over quarter.

But suddenly, it begins to drop.

What’s going on? Is your sales staff complacent? Have you not spent enough on marketing? Why, why, why?

You do not want to find yourself in this position. Quite often, loss of revenue is the first clue a business owner gets that there is a problem afoot.

But there’s another, deeper problem here: ...

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How to Create Customer Profiles and Expand Your Reach with Purchased Lists

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Massa Inc.Last month on the blog, I revealed a three-step system for using customer zip codes to choose your next store location.

Having a customer’s zip code is a powerful tool because it reveals so much about who your customer is. With this particular data point, you can not only determine a customer’s geographic location, but make educated, accurate assumptions about their ...

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The #1 Way to Slash Your Marketing Spend

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Target Marketing CampaignsLike most businesses, chances are you don’t have an unlimited marketing budget. Every time you run a marketing campaign that doesn’t provide a strong ROI, you lose precious financial resources that could have and should have been used elsewhere.

When streamlining your budget and trying to slash your marketing spend, focusing on proven tactics that provide the best return on your marketing ...

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How to Run a Marketing Campaign Test in 5 Easy Steps

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Email Segmenation ImageThe key to effective marketing is testing, testing, then testing again.

If you don’t test your campaigns and measure the results, there is no way to tell what’s working and what’s not.

Luckily, testing campaign effectiveness is an easy process if you know what to look for. Here are 5 simple steps to follow in order to test the effectiveness of your ...

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