Posts Tagged 'marketing analytics'

Make Google Analytics Work for You

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The marketers I know are still reeling from Coca-Cola ousting their CMO, and I can hardly believe it myself! Now more than ever, we have to focus not just on our marketing results, but proving our methods to our C-suite, our boards and even our marketing colleagues.

I’ve written before about marketing based on data instead of ...

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How To Identify And Track Customer Buying Patterns Over Time

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Massa Inc_Consumer Behavior ImageIn Part 3 of our series on marketing campaign preparation, I’ll reveal the third and final question you need to ask yourself before launching a new campaign. If you missed Part 1 and Part 2, here’s a quick recap:

The first question you should ask yourself before beginning any marketing campaign is “Who ...

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How To Prevent A Marketing Meltdown

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Increased ProfitsWhat can marketers do so they are seen as part of a machine that drives revenue and profits? How can marketers take more control over the revenue process, build the respect of their organizational peers, and earn a seat at the revenue table?

~ Marketo

If you could invest $25,000 to make $2.5 million, would you do it? Through the power of ...

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Case Study: How The 2012 Obama Campaign Used Advanced Media Buying Strategies To Win The Election

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2012 USA ElectionsThe marketing analytics strategies we previously discussed are used at the highest levels of media – including the 2012 re-election campaign of Barack Obama.

Traditionally, media buying in Presidential elections has been about identifying specific demographic groups, targeting popular television programs to maximize reach, and firing away with a budget in the hundreds of millions.

In 2012, the Obama campaign turned this conventional ...

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