Posts Tagged 'Increase Profits'

What My Magic 8 Ball Taught Me About Business

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Massa Inc. Have you ever felt so overwhelmed and baffled by a situation that you didn’t even know what question to ask in order to gain clarity?

From buying a new laptop to hiring a home repair contractor, our choices in the modern world are seemingly endless. How can you gather the data you need to make an informed decision? ...

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How To Prevent A Marketing Meltdown

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Increased ProfitsWhat can marketers do so they are seen as part of a machine that drives revenue and profits? How can marketers take more control over the revenue process, build the respect of their organizational peers, and earn a seat at the revenue table?

~ Marketo

If you could invest $25,000 to make $2.5 million, would you do it? Through the power of ...

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5 Ways to Use Predictive Analytics to Boost your Bottom Line

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Bonnie Massa_January Image Blog Post 2In my exploits in the kitchen as an enthusiastic home cook, I am usually looking for more than one way to use a new ingredient (or an old one) that I really like.  The same is true with Predictive Analytics – there is more than one way to use analytics to get your desired result.

Most companies collect data on ...

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