Posts Tagged 'google analytics'

Make Google Analytics Work for You

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The marketers I know are still reeling from Coca-Cola ousting their CMO, and I can hardly believe it myself! Now more than ever, we have to focus not just on our marketing results, but proving our methods to our C-suite, our boards and even our marketing colleagues.

I’ve written before about marketing based on data instead of ...

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Tracking Your Website Visitors in Google Analytics From Social Media Channels

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This blog post is the fourth of a four-part series, “The Top 4 Ways To Get Value From Google Analytics”. This post is intended for those who haven’t used Google Analytics before, and are looking for a place to start. Read on!

Social MediaGoogle Analytics offers many reports to help you understand how your social media presence affects your website. Let’s take ...

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Tracking The Activity Of Your Offline Campaigns Through Google Analytics

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This blog post is the third of a four-part series, “The Top 4 Ways To Get Value From Google Analytics”. This post is intended for those who haven’t used Google Analytics before, and are looking for a place to start. Read Part 1 or Part 2!

Internet DomainsMany forms of marketing can be difficult to track to directly. But with ...

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Setting Up Goals with Google Analytics

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This blog post is the second of a four-part series, “The Top 4 Ways To Get Value From Google Analytics”. This course is intended for those who haven’t used Google Analytics before, and are looking for a place to start. Read on!

HIt your goalsOnce you understand the basics of Google Analytics (hereafter referred to as “GA”), you are ready to take advantage of ...

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Find And Fix The Problem Pages On Your Website With Google Analytics

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This blog post is the first of a four-part series, “The Top 4 Ways To Get Value From Google Analytics”. These posts are intended for those who haven’t used Google Analytics before, and are looking for a place to start.

Data AnalyticsAs you read this, there are approximately 750 million active websites on the Internet.

The question you must ask yourself is why should someone ...

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