Posts Tagged 'Decrease Marketing Costs'

How Your Store can Succeed with Data-Based Marketing

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Shopping phone app conceptAs a retailer, the successful collection and application of customer data is the most powerful tool in your marketing toolkit.

When integrated into all of your marketing efforts, data has the power to differentiate you from the competition, attract new customers to your stores, decrease your marketing spend and increase your profits.

In the coming weeks on the blog, I’ll focus on the ...

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Turning Data Into Dollars: How to use Predictive Analytics to Increase Revenue and Decrease Marketing Costs

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Bonnie Massa_January Blog Post 3In my last post, I revealed how Predictive Analytics can be used to predict customer behavior in the same way that a great recipe can predict a delectable meal.

Just as a well-thought out recipe can predict mouth-watering culinary creations (I’m currently on an Italian kick!), a well-thought out, data-driven marketing plan can be used to increase your company’s revenue and ...

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