Remember the early days of marketing, when our “CRM” was a spreadsheet? Or worse, just index cards? (Geez! How did we survive?) For the longest time, our old tools created the dreaded data silos. We thought we had resolved the issue, until there were so many new martech tools to choose from. Here we are again – data silos!
We’ve come a long way ...
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I recently attended the CMO Smart conference from American Marketing Association Chicago, which was all about “Marketing at the Speed of Change.” The two panels of six chief marketing officers (CMOs) mentioned with reverence a topic that’s been on my mind lately: Key Performance Indicators (KPIs).
To be honest, I already had this blog written about KPIs, but now ...
Continue Reading →Posted by: Bonnie Massa
Whenever we perform a data audit for our clients, we include what’s called a data asset flowchart in our assessment. That’s just a fancy term for an image or graphic that visually represents your data.
When data simply sits in storage, either in your filing cabinet, in your computer, or on the Cloud, it remains disconnected from those who need it most. By creating a visual form of your data, whether in a flow chart, graph, or infographic, you empower those ...
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A data audit is one of the most effective ways to identify problem areas in your marketing, your data storage, and your overall business operations.
When you take a good, hard look at your data assets and how they’re used, you can easily see where money is being wasted, and how to strategically increase your profits.
Here is a simple ...
Continue Reading →Posted by: Bonnie Massa
If you could increase your take-home pay by tens, even hundreds of thousands of dollars in 2016, would you do it?
In my experience, there are two types of answers to that question:
“Yes! How do I get started?” and “Nah. We’re hitting our numbers, so why rock the boat?”
Here’s why you want to rock the boat: ...
Continue Reading →Second quarter is the best time of year to
take stock of your 2016 goals. Enough time has passed in the new year to determine if you’re on track, and there’s enough time left in the year to make changes if you’re not!
There are three key questions that need to be answered in order to meet your ...
Continue Reading →Posted by: Bonnie Massa
I don’t know about you, but I like knowing how something works before I choose to invest in it.
Chances are you’ve heard a lot about predictive analytics – what it does, why you need it, and how you can use it to make better business and marketing decisions for your company.
But what is predictive analytics anyway?
How does it ...
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Has your house ever been such a mess that you had no idea where to even begin to clean?
From piled up dishes to rogue dust bunnies, a messy living space can be overwhelming enough to make you scrap the idea of cleaning altogether and plop down in front of the (dusty) TV instead.
For many business owners, it’s the same story when ...
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There are two ways to maintain a strong, reliable nonprofit donor base:
While many nonprofits focus exclusively on #1, the most successful organizations rely on past donors and a steady inflow of new donors.
But where are you supposed to find new donors ...
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If you’ve recently created an umbrella marketing campaign to target all of your customers, it’s probably because you want (and need) to make a big impact with your marketing message.
The secret to creating more effective marketing campaigns begins with a process called clustering.
Think of clustering in the same way you think of cooking. Just as you have certain foods and ...
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