Posts Tagged 'data-based marketing'

Keeping KPIs Simple: Narrowing Our Focus

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Keeping KPIs Simple: Narrowing Our Focus

I recently attended the CMO Smart conference from American Marketing Association Chicago, which was all about “Marketing at the Speed of Change.” The two panels of six chief marketing officers (CMOs) mentioned with reverence a topic that’s been on my mind lately: Key Performance Indicators (KPIs).

To be honest, I already had this blog written about KPIs, but now ...

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What My Magic 8 Ball Taught Me About Business

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Massa Inc. Have you ever felt so overwhelmed and baffled by a situation that you didn’t even know what question to ask in order to gain clarity?

From buying a new laptop to hiring a home repair contractor, our choices in the modern world are seemingly endless. How can you gather the data you need to make an informed decision? ...

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Predictive Analytics 101: Using Past Customer Behavior To Predict Future Buying Trends

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Predictive AnalyticsI don’t know about you, but I like knowing how something works before I choose to invest in it.

Chances are you’ve heard a lot about predictive analytics – what it does, why you need it, and how you can use it to make better business and marketing decisions for your company.

But what is predictive analytics anyway?

How does it ...

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Find And Fix The Problem Pages On Your Website With Google Analytics

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This blog post is the first of a four-part series, “The Top 4 Ways To Get Value From Google Analytics”. These posts are intended for those who haven’t used Google Analytics before, and are looking for a place to start.

Data AnalyticsAs you read this, there are approximately 750 million active websites on the Internet.

The question you must ask yourself is why should someone ...

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How Your Store can Succeed with Data-Based Marketing

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Shopping phone app conceptAs a retailer, the successful collection and application of customer data is the most powerful tool in your marketing toolkit.

When integrated into all of your marketing efforts, data has the power to differentiate you from the competition, attract new customers to your stores, decrease your marketing spend and increase your profits.

In the coming weeks on the blog, I’ll focus on the ...

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