Posts Tagged 'Data-based Customer Analysis'

5 Easy Ways To Keep Your Customer Data Current

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Customer Data ImageIs your database up-to-date with the most current customer data?

In today’s mobile world, it seems like mailing addresses change as frequently as email addresses and phone numbers. Staying on top of your customers’ demographic changes will ensure they never miss a marketing message from you.

But how can you possibly know if one of your customers moves, or if they swap ...

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The Unparalleled Power of Segmentation

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Massa & Co Image - Who Is Your Audience?Before beginning any marketing campaign, there are three crucial questions you need to ask yourself in order to achieve success. Over the course of my next three articles, I’ll reveal what those questions are, how to answer them, and how to apply those answers to create a winning campaign that is ...

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Predictive Analytics 101: Using Past Customer Behavior To Predict Future Buying Trends

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Predictive AnalyticsI don’t know about you, but I like knowing how something works before I choose to invest in it.

Chances are you’ve heard a lot about predictive analytics – what it does, why you need it, and how you can use it to make better business and marketing decisions for your company.

But what is predictive analytics anyway?

How does it ...

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The #1 Way to Slash Your Marketing Spend

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Target Marketing CampaignsLike most businesses, chances are you don’t have an unlimited marketing budget. Every time you run a marketing campaign that doesn’t provide a strong ROI, you lose precious financial resources that could have and should have been used elsewhere.

When streamlining your budget and trying to slash your marketing spend, focusing on proven tactics that provide the best return on your marketing ...

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Small Mindset Shift = Big Bottom Line Impact

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New Mindset New ResultsDid you know that ginger is a natural anti-inflammatory? I didn’t. Once I discovered the health benefits of ginger, I was determined to find a great new ginger-based recipe to try.

Imagine my delight when I stumbled across a recipe for Dirty P’s Garlic-Ginger Chicken Thighs.

Now, in order to get down and ‘Dirty’ with this recipe, you have to ...

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