For many small businesses and nonprofits, the mere thought of a large-scale data project is enough to make you break out in a cold sweat.
Where do you start?
What if your data is disorganized? And do you need to convert data, migrate data, or – gulp – both?
It may be tempting to just click the export button and ...Continue Reading →
Is your database up-to-date with the most current customer data?
In today’s mobile world, it seems like mailing addresses change as frequently as email addresses and phone numbers. Staying on top of your customers’ demographic changes will ensure they never miss a marketing message from you.
But how can you possibly know if one of your customers moves, or if they swap ...Continue Reading →
Is your database riddled with duplicate customer data? Are you sending multiple mailings to the same person? Do you have slightly different addresses assigned to multiple customer records for the same individual?
If so, that duplicate information could be costing you time, money, and even your company’s reputation.
Duplicate data is costly
While working on a recent data clean-up project, we came ...Continue Reading →
In Part 3 of our series on marketing campaign preparation, I’ll reveal the third and final question you need to ask yourself before launching a new campaign. If you missed Part 1 and Part 2, here’s a quick recap:
The first question you should ask yourself before beginning any marketing campaign is “Who ...Continue Reading →
There are three key questions that must be answered before you begin any marketing campaign. In Part 1 of this series, I talked about the first question, “Who is your customer?” In this post I’ll reveal the second question you should ask yourself, plus how to apply your answers to create a ...Continue Reading →
Before beginning any marketing campaign, there are three crucial questions you need to ask yourself in order to achieve success. Over the course of my next three articles, I’ll reveal what those questions are, how to answer them, and how to apply those answers to create a winning campaign that is ...Continue Reading →
It’s about time marketing analytics became trendy. More and more marketers are keeping an eye on what’s known as “marketing metrics,” or data that helps them track the success of campaigns, accurately determine ROI, and spend less money by talking to the right people.
But are your marketing campaigns truly set up for success? Do you ...Continue Reading →
Whenever we perform a data audit for our clients, we include what’s called a data asset flowchart in our assessment. That’s just a fancy term for an image or graphic that visually represents your data.
When data simply sits in storage, either in your filing cabinet, in your computer, or on the Cloud, it remains disconnected from those who need it most. By creating a visual form of your data, whether in a flow chart, graph, or infographic, you empower those ...Continue Reading →
When you take a good, hard look at your data assets and how they’re used, you can easily see where money is being wasted, and how to strategically increase your profits.
Here is a simple ...Continue Reading →