Posts Tagged 'data analytics'

Predictive Analytics: When to Use It and How

Posted by:

Predictive Analytics: When to Use It and How
What is Predictive Analytics Infographic - Massa & CompanyI have a client with an incredibly creative marketing team – they have some of the most off-the-wall, clever emails I’ve seen in a while, and meeting with them always keeps me on ...

Continue Reading →
0

Data Conversion vs. Data Migration: What’s The Difference?

Posted by:

Massa Inc. data conversion vs migrationFor many small businesses and nonprofits, the mere thought of a large-scale data project is enough to make you break out in a cold sweat.

Where do you start?

What if your data is disorganized? And do you need to convert data, migrate data, or – gulp – both?

It may be tempting to just click the export button and ...

Continue Reading →
0

5 Easy Ways To Keep Your Customer Data Current

Posted by:

Customer Data ImageIs your database up-to-date with the most current customer data?

In today’s mobile world, it seems like mailing addresses change as frequently as email addresses and phone numbers. Staying on top of your customers’ demographic changes will ensure they never miss a marketing message from you.

But how can you possibly know if one of your customers moves, or if they swap ...

Continue Reading →
0

How To Eliminate Duplicate Data In 3 Simple Steps

Posted by:

Is your database riddled wiMassa Inc_Image_Avoid Duplicate Datath duplicate customer data? Are you sending multiple mailings to the same person? Do you have slightly different addresses assigned to multiple customer records for the same individual?

If so, that duplicate information could be costing you time, money, and even your company’s reputation.

Duplicate data is costly

While working on a recent data clean-up project, we came ...

Continue Reading →
0

How To Identify And Track Customer Buying Patterns Over Time

Posted by:

Massa Inc_Consumer Behavior ImageIn Part 3 of our series on marketing campaign preparation, I’ll reveal the third and final question you need to ask yourself before launching a new campaign. If you missed Part 1 and Part 2, here’s a quick recap:

The first question you should ask yourself before beginning any marketing campaign is “Who ...

Continue Reading →
0

Which Customers Are Buying What? Here’s How To Tell

Posted by:

Massa Inc - Know what your customers are buyingThere are three key questions that must be answered before you begin any marketing campaign. In Part 1 of this series, I talked about the first question, “Who is your customer?” In this post I’ll reveal the second question you should ask yourself, plus how to apply your answers to create a ...

Continue Reading →
0

The Unparalleled Power of Segmentation

Posted by:

Massa & Co Image - Who Is Your Audience?Before beginning any marketing campaign, there are three crucial questions you need to ask yourself in order to achieve success. Over the course of my next three articles, I’ll reveal what those questions are, how to answer them, and how to apply those answers to create a winning campaign that is ...

Continue Reading →
0

Why Every Great Marketing Campaign Begins At The End

Posted by:

Massa & Company: Measure MarketingIt’s about time marketing analytics became trendy. More and more marketers are keeping an eye on what’s known as “marketing metrics,” or data that helps them track the success of campaigns, accurately determine ROI, and spend less money by talking to the right people.

But are your marketing campaigns truly set up for success? Do you ...

Continue Reading →
0

The Power Of Visual Aids

Posted by:

Whenever we perform a data audit for our clients, we include what’s called a data asset flowchart in our assessment. That’s just a fancy term for an image or graphic that visually represents your data.

When data simply sits in storage, either in your filing cabinet, in your computer, or on the Cloud, it remains disconnected from those who need it most. By creating a visual form of your data, whether in a flow chart, graph, or infographic, you empower those ...

Continue Reading →
0

How To Conduct A Data Audit In 5 Simple Steps

Posted by:

Audit ConceptA data audit is one of the most effective ways to identify problem areas in your marketing, your data storage, and your overall business operations.

When you take a good, hard look at your data assets and how they’re used, you can easily see where money is being wasted, and how to strategically increase your profits.

Here is a simple ...

Continue Reading →
0
Page 1 of 4 1234