Posts Tagged 'Customer Needs'

Keeping KPIs Simple: Narrowing Our Focus

Posted by:

Keeping KPIs Simple: Narrowing Our Focus

I recently attended the CMO Smart conference from American Marketing Association Chicago, which was all about “Marketing at the Speed of Change.” The two panels of six chief marketing officers (CMOs) mentioned with reverence a topic that’s been on my mind lately: Key Performance Indicators (KPIs).

To be honest, I already had this blog written about KPIs, but now ...

Continue Reading →
0

5 Easy Ways To Keep Your Customer Data Current

Posted by:

Customer Data ImageIs your database up-to-date with the most current customer data?

In today’s mobile world, it seems like mailing addresses change as frequently as email addresses and phone numbers. Staying on top of your customers’ demographic changes will ensure they never miss a marketing message from you.

But how can you possibly know if one of your customers moves, or if they swap ...

Continue Reading →
0

Why Every Great Marketing Campaign Begins At The End

Posted by:

Massa & Company: Measure MarketingIt’s about time marketing analytics became trendy. More and more marketers are keeping an eye on what’s known as “marketing metrics,” or data that helps them track the success of campaigns, accurately determine ROI, and spend less money by talking to the right people.

But are your marketing campaigns truly set up for success? Do you ...

Continue Reading →
0

From Insight To Action: How To Convert Customer Data Into Pure Profits For Your Business

Posted by:

business analyticsThroughout our 4 part series on redefining the customer shopping experience, we’ve learned how data, predictive modeling, and mobile marketing can create a more personalized retail experience for the customer.

In this final installment, we’ll find specific ways to apply these principles to your retail business through the application of a simple 5-step process.

Let’s go!

Step One: Understand your customers

Before you can create an ...

Continue Reading →
0

Technology Is The New Personal Shopper: How To Use Data To Transform Your Customer’s Buying Experience

Posted by:

Shopper with cellphoneIf your company is using predictive analytics to spot market trends and anticipate seasonal needs in your stores, congratulations! You’re well on your way to using data to transform your customer’s shopping experience.

Today, predictive models and data based insights are not just being used to predict overall market trends, but to create a highly personalized shopping experience for each and every ...

Continue Reading →
0

Small Mindset Shift = Big Bottom Line Impact

Posted by:

New Mindset New ResultsDid you know that ginger is a natural anti-inflammatory? I didn’t. Once I discovered the health benefits of ginger, I was determined to find a great new ginger-based recipe to try.

Imagine my delight when I stumbled across a recipe for Dirty P’s Garlic-Ginger Chicken Thighs.

Now, in order to get down and ‘Dirty’ with this recipe, you have to ...

Continue Reading →
0