Posts Tagged 'Customer Behavior'

The #1 Way to Slash Your Marketing Spend

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Target Marketing CampaignsLike most businesses, chances are you don’t have an unlimited marketing budget. Every time you run a marketing campaign that doesn’t provide a strong ROI, you lose precious financial resources that could have and should have been used elsewhere.

When streamlining your budget and trying to slash your marketing spend, focusing on proven tactics that provide the best return on your marketing ...

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Intuition Vs. Data: Which Marketing Style is Right for Your Business?

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Market ResearchThis month on the blog, we’re revealing 3 easy, actionable ways to predict your customer’s next purchase using data and predictive analytics. This is #3.

Some marketers rely heavily on intuition to create their marketing campaigns.
When they’re right about what their customers want, this technique works well. However, when marketing goals aren’t met, it can be mystifying to try and find the ...

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5 Ways to Use Predictive Analytics to Boost your Bottom Line

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Bonnie Massa_January Image Blog Post 2In my exploits in the kitchen as an enthusiastic home cook, I am usually looking for more than one way to use a new ingredient (or an old one) that I really like.  The same is true with Predictive Analytics – there is more than one way to use analytics to get your desired result.

Most companies collect data on ...

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The Definition of Predictive Analytics

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Blackboard "Predictive Analytics"My recent trip to Italy has fueled a cooking frenzy in my household. While I’ve always loved to cook, something about creating homemade sauces and hand-rolled pastas based on authentic Italian recipes has unleashed my inner Iron Chef.

What I love most about cooking is that by following a specific recipe, you can almost always predict the culinary outcome.

Of course, there’s always ...

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