Do you need to hire a data vendor, but aren’t quite sure where to start? If you need to perform a major data migration, data conversion, or simply get organized, working with an outside expert can be the fastest, most cost-effective way to make your data work for you.
If you’ve never worked with a data expert before, or if ...Continue Reading →
Data migration means transferring data between silos, formats, or systems. You might need to append your data before migrating over to Salesforce, or convert your data before doing a direct mailing.
Whether you’re cleansing, appending, or de-duplicating your data, foolproof migration is possible – as long as you follow these 4 simple-but-important steps.
- Get everyone – and I ...
In Part 3 of our series on marketing campaign preparation, I’ll reveal the third and final question you need to ask yourself before launching a new campaign. If you missed Part 1 and Part 2, here’s a quick recap:
The first question you should ask yourself before beginning any marketing campaign is “Who ...Continue Reading →
There are three key questions that must be answered before you begin any marketing campaign. In Part 1 of this series, I talked about the first question, “Who is your customer?” In this post I’ll reveal the second question you should ask yourself, plus how to apply your answers to create a ...Continue Reading →
Before beginning any marketing campaign, there are three crucial questions you need to ask yourself in order to achieve success. Over the course of my next three articles, I’ll reveal what those questions are, how to answer them, and how to apply those answers to create a winning campaign that is ...Continue Reading →
Technology Is The New Personal Shopper: How To Use Data To Transform Your Customer’s Buying Experience
Posted by: Bonnie Massa
If your company is using predictive analytics to spot market trends and anticipate seasonal needs in your stores, congratulations! You’re well on your way to using data to transform your customer’s shopping experience.
Today, predictive models and data based insights are not just being used to predict overall market trends, but to create a highly personalized shopping experience for each and every ...Continue Reading →
When integrated into all of your marketing efforts, data has the power to differentiate you from the competition, attract new customers to your stores, decrease your marketing spend and increase your profits.
In the coming weeks on the blog, I’ll focus on the ...Continue Reading →
Last month on the blog, I revealed a three-step system for using customer zip codes to choose your next store location.
Having a customer’s zip code is a powerful tool because it reveals so much about who your customer is. With this particular data point, you can not only determine a customer’s geographic location, but make educated, accurate assumptions about their ...Continue Reading →