Posts Tagged 'Customer Behavior'

Predictive Analytics: When to Use It and How

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Predictive Analytics: When to Use It and How
What is Predictive Analytics Infographic - Massa & CompanyI have a client with an incredibly creative marketing team – they have some of the most off-the-wall, clever emails I’ve seen in a while, and meeting with them always keeps me on ...

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How To Work With Your Data Vendor: 3 Things You Need To Know

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Massa Inc_Your Data VendorDo you need to hire a data vendor, but aren’t quite sure where to start? If you need to perform a major data migration, data conversion, or simply get organized, working with an outside expert can be the fastest, most cost-effective way to make your data work for you.

If you’ve never worked with a data expert before, or if ...

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Foolproof Data Migration in 4 Simple Steps

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Massa Inc - foolproof data migration ImageData migration means transferring data between silos, formats, or systems. You might need to append your data before migrating over to Salesforce, or convert your data before doing a direct mailing.

Whether you’re cleansing, appending, or de-duplicating your data, foolproof migration is possible – as long as you follow these 4 simple-but-important steps.

  1. Get everyone – and I ...
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How To Identify And Track Customer Buying Patterns Over Time

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Massa Inc_Consumer Behavior ImageIn Part 3 of our series on marketing campaign preparation, I’ll reveal the third and final question you need to ask yourself before launching a new campaign. If you missed Part 1 and Part 2, here’s a quick recap:

The first question you should ask yourself before beginning any marketing campaign is “Who ...

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Which Customers Are Buying What? Here’s How To Tell

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Massa Inc - Know what your customers are buyingThere are three key questions that must be answered before you begin any marketing campaign. In Part 1 of this series, I talked about the first question, “Who is your customer?” In this post I’ll reveal the second question you should ask yourself, plus how to apply your answers to create a ...

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The Unparalleled Power of Segmentation

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Massa & Co Image - Who Is Your Audience?Before beginning any marketing campaign, there are three crucial questions you need to ask yourself in order to achieve success. Over the course of my next three articles, I’ll reveal what those questions are, how to answer them, and how to apply those answers to create a winning campaign that is ...

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Technology Is The New Personal Shopper: How To Use Data To Transform Your Customer’s Buying Experience

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Shopper with cellphoneIf your company is using predictive analytics to spot market trends and anticipate seasonal needs in your stores, congratulations! You’re well on your way to using data to transform your customer’s shopping experience.

Today, predictive models and data based insights are not just being used to predict overall market trends, but to create a highly personalized shopping experience for each and every ...

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How Your Store can Succeed with Data-Based Marketing

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Shopping phone app conceptAs a retailer, the successful collection and application of customer data is the most powerful tool in your marketing toolkit.

When integrated into all of your marketing efforts, data has the power to differentiate you from the competition, attract new customers to your stores, decrease your marketing spend and increase your profits.

In the coming weeks on the blog, I’ll focus on the ...

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How to Create Customer Profiles and Expand Your Reach with Purchased Lists

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Massa Inc.Last month on the blog, I revealed a three-step system for using customer zip codes to choose your next store location.

Having a customer’s zip code is a powerful tool because it reveals so much about who your customer is. With this particular data point, you can not only determine a customer’s geographic location, but make educated, accurate assumptions about their ...

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Those 5 Magic Numbers: How a Zip Code Can Grow Your Business Like Gangbusters

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Image: Zip Codes Can Grow Your BusinessIs the old business adage “location, location, location” still relevant in the digital marketplace?

If you’ve recently tried to find parking at a Target store on a Saturday afternoon, the answer is absolutely.

While online shopping continues to grow, brick and mortar businesses are as crucial as ever to the health and sustainability of a thriving retail business.

But with ...

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