Posts Tagged 'Business Growth'

How to Create Customer Profiles and Expand Your Reach with Purchased Lists

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Massa Inc.Last month on the blog, I revealed a three-step system for using customer zip codes to choose your next store location.

Having a customer’s zip code is a powerful tool because it reveals so much about who your customer is. With this particular data point, you can not only determine a customer’s geographic location, but make educated, accurate assumptions about their ...

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Those 5 Magic Numbers: How a Zip Code Can Grow Your Business Like Gangbusters

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Image: Zip Codes Can Grow Your BusinessIs the old business adage “location, location, location” still relevant in the digital marketplace?

If you’ve recently tried to find parking at a Target store on a Saturday afternoon, the answer is absolutely.

While online shopping continues to grow, brick and mortar businesses are as crucial as ever to the health and sustainability of a thriving retail business.

But with ...

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5 Ways to Use Predictive Analytics to Boost your Bottom Line

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Bonnie Massa_January Image Blog Post 2In my exploits in the kitchen as an enthusiastic home cook, I am usually looking for more than one way to use a new ingredient (or an old one) that I really like.  The same is true with Predictive Analytics – there is more than one way to use analytics to get your desired result.

Most companies collect data on ...

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