Posts Tagged 'Boost Your Bottom Line'

Those 5 Magic Numbers: How a Zip Code Can Grow Your Business Like Gangbusters

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Image: Zip Codes Can Grow Your BusinessIs the old business adage “location, location, location” still relevant in the digital marketplace?

If you’ve recently tried to find parking at a Target store on a Saturday afternoon, the answer is absolutely.

While online shopping continues to grow, brick and mortar businesses are as crucial as ever to the health and sustainability of a thriving retail business.

But with ...

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Putting Your Data to Work: How to Use the Data You’ve Collected to Boost Your Bottom Line

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Collect data to boost bottom lineWhen was the last time you had a conversation about cornbread?

Let me explain what this has to do with DATA!

There are two cornbread camps, and the one you fall into can reveal a lot about your marketing.  I will explain this claim later in this article and why my friend Fran likes to make cornbread in an aluminum ...

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5 Ways to Use Predictive Analytics to Boost your Bottom Line

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Bonnie Massa_January Image Blog Post 2In my exploits in the kitchen as an enthusiastic home cook, I am usually looking for more than one way to use a new ingredient (or an old one) that I really like.  The same is true with Predictive Analytics – there is more than one way to use analytics to get your desired result.

Most companies collect data on ...

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