Posts Tagged 'Bonnie Massa'

Small Mindset Shift = Big Bottom Line Impact

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New Mindset New ResultsDid you know that ginger is a natural anti-inflammatory? I didn’t. Once I discovered the health benefits of ginger, I was determined to find a great new ginger-based recipe to try.

Imagine my delight when I stumbled across a recipe for Dirty P’s Garlic-Ginger Chicken Thighs.

Now, in order to get down and ‘Dirty’ with this recipe, you have to ...

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How to Target the Customers Likely to Buy Next

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AnalyticsRecently I was the honored recipient of a free week of Blue Apron meals gifted to me by a friend who appreciates my “foodiness.”  Blue Apron is perfect for a passionate cook like me because you get to experiment with new recipes and ingredients each week.

The first item on the Blue Apron Agenda was a recipe for Continue Reading →

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The Biggest Marketing Mistake You Don’t Know You’re Making

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After returning from a trip to Italy, I found myself inspired to recreate all of the incredible Italian dishes I’d sampled during my vacation.

Although cooking is a passion of mine, I find that my tastiest creations still require following a recipe.

But my Italian escapade had me so inspired; I decided to let intuition be my guide.

I chose Tagliolini con Tartufo as my dish ...

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Turning Data Into Dollars: How to use Predictive Analytics to Increase Revenue and Decrease Marketing Costs

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Bonnie Massa_January Blog Post 3In my last post, I revealed how Predictive Analytics can be used to predict customer behavior in the same way that a great recipe can predict a delectable meal.

Just as a well-thought out recipe can predict mouth-watering culinary creations (I’m currently on an Italian kick!), a well-thought out, data-driven marketing plan can be used to increase your company’s revenue and ...

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5 Ways to Use Predictive Analytics to Boost your Bottom Line

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Bonnie Massa_January Image Blog Post 2In my exploits in the kitchen as an enthusiastic home cook, I am usually looking for more than one way to use a new ingredient (or an old one) that I really like.  The same is true with Predictive Analytics – there is more than one way to use analytics to get your desired result.

Most companies collect data on ...

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The Definition of Predictive Analytics

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Blackboard "Predictive Analytics"My recent trip to Italy has fueled a cooking frenzy in my household. While I’ve always loved to cook, something about creating homemade sauces and hand-rolled pastas based on authentic Italian recipes has unleashed my inner Iron Chef.

What I love most about cooking is that by following a specific recipe, you can almost always predict the culinary outcome.

Of course, there’s always ...

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