Posts Tagged 'advertising'

How To Improve Media Buying Through Marketing Analytics

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Advertising Image“Media buying” is the act of selecting and purchasing advertising space across any medium – typically television, radio, digital, billboard, and print.

Like most areas of advertising, clean, complete, and accurate data on your customers can both drive smarter media buying decisions and improve the ROI from your advertising.

The saying, “garbage in, garbage out” applies here. But with great data on your target ...

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