Market Segmentation Services
See vital groups of customers with similar buying patterns unfold from a simple RFM to highly specialized groupings. There are a number of market segmentation techniques that can be utilized to give you a snapshot of vital customer information- information that shows you how to plan for a new campaign, adjust your current campaign, or analyze the performance of a recent marketing campaign.
We have seen highly targeted direct marketing campaigns based on our high-precision segmentation models increase response rates for retail furniture chains by 30%. Just tell us what you’d like to see and we can customize a segmentation view for you.
- RFM Segments (Recency, Frequency, Monetary)
- Propensity to buy segments
- Behavior and needs based segments
- Fastest growing customer segments
- Most profitable customer segments
- Responders to your offers in segments