Is your data ready for appeal season?

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Year-end appeal season is coming up fast, with some not-for-profits dropping their first appeals as early as September. Are you ready? Is your mailing list?

Massa & Co. helps non-profits of all sizes clean their data, segment their donors and analyze campaign results. We can help you reduce your fundraising costs by targeting the donors who are most likely to give via specific channels – such as direct mail, email or phone campaigns.

See below for the packages we offer, and request a free quote today to see how we can meet your needs and help you achieve your goals!

Level One: Data Cleansing

Stop paying for printing and postage of undeliverable mail! Here’s how we clean your data:

  • Update addresses and remove undeliverables using in-house data cleansing tools and external services like NCOA (National Change of Address)
  • De-dup lists and correct data-entry inaccuracies
  • Generate correct salutations
  • Format your data to be ready for the mail house
  • Correct and update email lists to remove duplicates and undeliverables, using the ECOA (Email Change of Address)

Level Two: Donor Segmentation

Non-profits have to stay up-to-date with marketing strategies, and we make it accessible. After cleaning your data, we can create donor segments (i.e. targets) so you can:

  • Send customized, tailored appeals to each sub-set of your diverse donor base
  • Include giving levels that increase donors’ gifts without turning them away
  • Determine the right appeal format for each group – reducing your direct mail costs by emailing the donors who will respond just as well or better to online messages

Level Three: Predictive Analytics

We take segmentation a step further by using predictive analytics, a data-driven model of determining donors’ future behavior. Using this model, you will:

  • Know which donors are most likely to give during specific times of year
  • Increase revenue through timely, customized appeals to specific donor groups
  • Reduce the time and costs of reaching out to donors who aren’t ready to give
  • Reduce donor fatigue from dead-end asks

Custom Plans

We help non-profits of all sizes find databases, clean and format data, determine segments and more. We’d love to talk to you about your mission and goals. Request a quote today and we’ll discuss your unique needs.


About the Author:

Bonnie Massa is Founder and President of Chicago-based Massa & Company, Inc. She works with companies and nonprofit organizations to make the best use of their information about customers, partners, donors, and sponsors. She works with organizations to attract new customers, find the best ways to segment and reach out to existing customers, analyze customer behavior to predict future behavior, and increase the value of their customer base. Bonnie is known for being a good listener and for working hands-on with her clients. Her ability to establish rapport, both one-on-one and with large groups, has its roots in her passion for the theatre. Bonnie founded and operated a nonprofit performing arts company in her hometown of Cookeville, Tennessee and taught public speaking to barely tolerant freshman at Tennessee Technological University. She speaks fluent “geek” and is an effective translator between business executives and technology experts