Archive for 'Uncategorized'

New Blog Post: Customer Journey Maps

Posted by:

New Blog Post: Customer Journey Maps

Customer journey maps are a perfect example of how your data should be put to work for your business. Starting with your customer data, you can build a helpful visual to identify the problems your customers are turning to you to solve. That, my friends, is the essence of marketing!

Read more.

Continue Reading →
0

Data Cleansing for Non-profits

Posted by:

Data Cleansing for Non-profits

Massa & Co. helps non-profits of all sizes clean their data, segment their donors and analyze campaign results.

We can help you reduce your fundraising costs by targeting the donors who are most likely to give via specific channels – such as direct mail, email or phone campaigns.

See our levels of support and request a free quote.

Continue Reading →
0

New Blog Post: Make Google Analytics Work for You

Posted by:

New Blog Post: Make Google Analytics Work for You

The digital landscape gives us more numbers than we could ever use, so how do we get the right ones to drive our objectives and prove our successes?

Thankfully, my dear old friend Google Analytics has everything we need for answering our “value” questions about the cost of our online presence or eCommerce sites. Consider this post to be version 2.0 of my earlier 4-part series about Google Analytics.

Read more.

Continue Reading →
0