Archive for 'Predictive Analytics'

Predictive Analytics: When to Use It and How

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Predictive Analytics: When to Use It and How
What is Predictive Analytics Infographic - Massa & CompanyI have a client with an incredibly creative marketing team – they have some of the most off-the-wall, clever emails I’ve seen in a while, and meeting with them always keeps me on ...

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How To Work With Your Data Vendor: 3 Things You Need To Know

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Massa Inc_Your Data VendorDo you need to hire a data vendor, but aren’t quite sure where to start? If you need to perform a major data migration, data conversion, or simply get organized, working with an outside expert can be the fastest, most cost-effective way to make your data work for you.

If you’ve never worked with a data expert before, or if ...

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Foolproof Data Migration in 4 Simple Steps

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Massa Inc - foolproof data migration ImageData migration means transferring data between silos, formats, or systems. You might need to append your data before migrating over to Salesforce, or convert your data before doing a direct mailing.

Whether you’re cleansing, appending, or de-duplicating your data, foolproof migration is possible – as long as you follow these 4 simple-but-important steps.

  1. Get everyone – and I ...
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6 Questions to Ask Before Performing A Data Conversion

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Massa Inc. ImageYou’ve probably converted data from one form to another in both your personal and professional life – saving a Word document as a PDF, or converting a .png image file to a .jpg.

But what if data conversion needs to happen on a mass scale? For instance, what if you need to convert all of your customer records into a different ...

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How To Identify And Track Customer Buying Patterns Over Time

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Massa Inc_Consumer Behavior ImageIn Part 3 of our series on marketing campaign preparation, I’ll reveal the third and final question you need to ask yourself before launching a new campaign. If you missed Part 1 and Part 2, here’s a quick recap:

The first question you should ask yourself before beginning any marketing campaign is “Who ...

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3 Signs You Desperately Need A Data Audit

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Second quarter is the best time of year toContact Massa Inc. take stock of your 2016 goals. Enough time has passed in the new year to determine if you’re on track, and there’s enough time left in the year to make changes if you’re not!

There are three key questions that need to be answered in order to meet your ...

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What My Magic 8 Ball Taught Me About Business

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Massa Inc. Have you ever felt so overwhelmed and baffled by a situation that you didn’t even know what question to ask in order to gain clarity?

From buying a new laptop to hiring a home repair contractor, our choices in the modern world are seemingly endless. How can you gather the data you need to make an informed decision? ...

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Predictive Analytics 101: Using Past Customer Behavior To Predict Future Buying Trends

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Predictive AnalyticsI don’t know about you, but I like knowing how something works before I choose to invest in it.

Chances are you’ve heard a lot about predictive analytics – what it does, why you need it, and how you can use it to make better business and marketing decisions for your company.

But what is predictive analytics anyway?

How does it ...

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Embracing The Data Revolution: How Nonprofits Can Expand Their Donor Base With The Science Of Predictive Analytics

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Fundraising DiagramThere has never been a better time to be a nonprofit organization.

Why?

Because for the first time in history, technological advances have made it possible for nonprofits of all sizes to take advantage of the pure marketing power of predictive analytics.

Instead of hoping that their donor base comes through each year, more and more nonprofits are using data and scientific modeling to accurately ...

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Technology Is The New Personal Shopper: How To Use Data To Transform Your Customer’s Buying Experience

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Shopper with cellphoneIf your company is using predictive analytics to spot market trends and anticipate seasonal needs in your stores, congratulations! You’re well on your way to using data to transform your customer’s shopping experience.

Today, predictive models and data based insights are not just being used to predict overall market trends, but to create a highly personalized shopping experience for each and every ...

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