Archive for 'Not-for-Profits'

Is your data ready for appeal season?

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Year-end appeal season is coming up fast, with some not-for-profits dropping their first appeals as early as September. Are you ready? Is your mailing list?

Massa & Co. helps non-profits of all sizes clean their data, segment their donors and analyze campaign results. We can help you reduce your fundraising costs by targeting the donors who are most likely to give via ...

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Predictive Modeling: The Key Profile Most Nonprofits Forget

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Nonprofit imagesWe discussed recently how more and more nonprofits are using data and scientific modeling to accurately predict donations, increase donor engagement, and expand their reach and their mission.

However, we’ve found that nonprofits often overlook one of the valuable groups they work with: volunteers.

I regularly meet with nonprofits with robust analytic profiles of their donors, but who leave volunteers ...

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The #1 Way To Find New Donors for Your Nonprofit

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Nonprofit conceptsThere are two ways to maintain a strong, reliable nonprofit donor base:

  1. Cultivate relationships with those who have donated or volunteered in the past
  2. Find new donors and expand your existing donor base

While many nonprofits focus exclusively on #1, the most successful organizations rely on past donors and a steady inflow of new donors.

But where are you supposed to find new donors ...

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Embracing The Data Revolution: How Nonprofits Can Expand Their Donor Base With The Science Of Predictive Analytics

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Fundraising DiagramThere has never been a better time to be a nonprofit organization.

Why?

Because for the first time in history, technological advances have made it possible for nonprofits of all sizes to take advantage of the pure marketing power of predictive analytics.

Instead of hoping that their donor base comes through each year, more and more nonprofits are using data and scientific modeling to accurately ...

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Why Donor Databases are Like Wardrobes

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Here’s a cautionary tale.
A social services organization called me because its case management database no longer provided useful reports for case workers—or the statistical information funders wanted.

My research, which included interviewing all of the program staff and reviewing their existing system, indicated the system was left unattended for many years and couldn’t be fixed. I suggested four solutions: all costing $50,000 to $90,000 over five years. That’s hard to swallow when you haven’t devoted a dime to your system ...

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