Archive for 'Marketing Analytics'

Creating Better Marketing Campaigns with Clustering

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Clustering improves marketing campaignsIf you’ve recently created an umbrella marketing campaign to target all of your customers, it’s probably because you want (and need) to make a big impact with your marketing message.

The secret to creating more effective marketing campaigns begins with a process called clustering.

Think of clustering in the same way you think of cooking. Just as you have certain foods and ...

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Intuition Vs. Data: Which Marketing Style is Right for Your Business?

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Market ResearchThis month on the blog, we’re revealing 3 easy, actionable ways to predict your customer’s next purchase using data and predictive analytics. This is #3.

Some marketers rely heavily on intuition to create their marketing campaigns.
When they’re right about what their customers want, this technique works well. However, when marketing goals aren’t met, it can be mystifying to try and find the ...

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