Archive for 'Marketing Analytics'

Why You Need A Data Audit Right Now

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Massa Inc_Clean Up DataIf you could increase your take-home pay by tens, even hundreds of thousands of dollars in 2016, would you do it?

In my experience, there are two types of answers to that question:
“Yes! How do I get started?” and “Nah. We’re hitting our numbers, so why rock the boat?”

Here’s why you want to rock the boat: ...

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Case Study: How to Better Allocate Association Resources Using Data – Part 4

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Data Integration - Massa Inc.In Part 4 of our 4-part Case Study on association Special Interest Groups (SIGs), we’ll examine how our client, an international association with tens of thousands of members, used data analysis to cut costs associated with their many SIGs. (Click here to view Part 1, Part 2, or Part ...

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Case Study: How to Better Allocate Association Resources Using Data – Part 3

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Data AnalyticsIn Part 3 of our 4-part Case Study on association Special Interest Groups (SIGs), we’ll continue our data-based analysis of 100 different SIGs to help our client better allocate association resources. (Click here to access Part 1 and Part 2 of this series).

After creating uniform data collection processes and evaluating each SIG using the ...

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Case Study: How To Better Allocate Association Resources Using Data – Part 2

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Data Management - Association ResourcesIn Part 2 of our 4-part Case Study on association Special Interest Groups (SIGs), we’ll look at the most effective ways to analyze each group and decide if the resources your association is allocating to that group are worth it. (If you missed Part 1 of this series on gathering data, you can ...

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Case Study: How To Better Allocate Association Resources Using Data – Part 1

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Massa Inc Data Collection ImageAt Massa & Company, each of our projects begin with a data issue. Clients either need help with data management, manipulation, storage, cleaning, or sometimes all of the above.

We recently finished an analytic project for an international association with tens of thousands of members. While the scope of the work we did was on a ...

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Predictive Analytics 101: Using Past Customer Behavior To Predict Future Buying Trends

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Predictive AnalyticsI don’t know about you, but I like knowing how something works before I choose to invest in it.

Chances are you’ve heard a lot about predictive analytics – what it does, why you need it, and how you can use it to make better business and marketing decisions for your company.

But what is predictive analytics anyway?

How does it ...

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How To Prevent A Marketing Meltdown

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Increased ProfitsWhat can marketers do so they are seen as part of a machine that drives revenue and profits? How can marketers take more control over the revenue process, build the respect of their organizational peers, and earn a seat at the revenue table?

~ Marketo

If you could invest $25,000 to make $2.5 million, would you do it? Through the power of ...

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3 Proven Ways to Get Great Results from Not-So-Great Data

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Research many graphs.Has your house ever been such a mess that you had no idea where to even begin to clean?

From piled up dishes to rogue dust bunnies, a messy living space can be overwhelming enough to make you scrap the idea of cleaning altogether and plop down in front of the (dusty) TV instead.

For many business owners, it’s the same story when ...

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5 Strategies For Choosing The Right KPI For Your Business

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Metric ImageIn a recent post, we discussed what key performance indicators are, and how they can help you troubleshoot unexpected problems before they irreparably hurt your business.

That leaves us with the inevitable question: “how do I determine the right KPI for my business?

Well, you’re in luck. Today we’re sharing five strategies to help you hone in on the right KPI for ...

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Why Should Your Business Have Strong KPIs?

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KPIBusiness is going strong, climbing quarter over quarter.

But suddenly, it begins to drop.

What’s going on? Is your sales staff complacent? Have you not spent enough on marketing? Why, why, why?

You do not want to find yourself in this position. Quite often, loss of revenue is the first clue a business owner gets that there is a problem afoot.

But there’s another, deeper problem here: ...

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